Item: Google Ads
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Google Ads represents our main digital marketing channel. We use it to get new leads and subscribers, taking advantage of the complex optimization options with bidding modifiers for audiences, devices, and more. We use all available campaign types: search, display, smart, discovery, YouTube, and Performance Max.

Pros and Cons

Get new customers
Optimize our digital marketing PPC budget
Reach new customers
Reach our existing customers on multiple sites

Performance Max campaign does not allow complete reporting
I prefer Google Ads Editor to make massive changes in ads or campaigns

Most Important Features

Keyword planner
Reports
Create campaign
Audience report
Ad group report
Search terms report

Return on Investment

Increase in new leads
Increase in subscribers

Alternatives Considered

Facebook Business Manager (formerly Pages Manager) and Twitter Ads

Other platforms like Facebook Business Manager or Twitter Ads do not allow the same level of optimization and control of targeting as Google Ads. In same cases it may have less reach, but being more precise is better to see a ROAS sooner.

Key Insights

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Likelihood to Recommend

Google Ads should be the default tool for any digital marketing expert. Google's search and ad network reach is huge, and having the tools to precisely target you audiences at the right moment and place is invaluable for a successful marketing strategy. From branding to performance objectives, it has a huge array of options to create and optimize campaigns.

Google Ads: A must for any digital marketing strategy

Overall Satisfaction with Google Ads (formerly AdWords)