Google Ads is Complicated and Has Zero ROI
March 03, 2022
Google Ads is Complicated and Has Zero ROI
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ads (formerly AdWords)
We use it to market events and fund-raising functions. We need more attendees to business events and we need to raise funds. We use Google Ads to get the awareness of our company! It's difficult to get attendees to live events after Covid 19. We also use the keyword planner tool to research keywords to use in designing websites for ourselves and others.
- Keyword Planner.
- Demographic Targeting.
- Location Targeting.
- Budgeting and lack of controlling and stopping the amount spent.
- It's very challenging to create display ads.
- It's very difficult to use Ad groups.
- If it was easier to create ads more people would use it.
- Keyword Planner.
- Demographics Research with Keywords.
- Minimal if any impact on my ROI.
- I have not seen an uptick in sales or conversions.
- Meta for Business (formerly Facebook for Business)
Neither platform seems to perform in my opinion. Google Ads is much more complicated while Facebook Ads are simpler to implement and run. No positive ROI on either though!
Do you think Google Ads delivers good value for the price?
No
Are you happy with Google Ads's feature set?
No
Did Google Ads live up to sales and marketing promises?
No
Did implementation of Google Ads go as expected?
No
Would you buy Google Ads again?
No
Using Google Ads (formerly AdWords)
Pros | Cons |
---|---|
None | Do not like to use Unnecessarily complex Difficult to use Requires technical support Not well integrated Inconsistent Slow to learn Cumbersome Feel nervous using Lots to learn |
- Keyword Planner.
- The ad platform itself especially Ad Groups.