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monday CRM

Score8.2 out of 10

216 Reviews and Ratings

Top Performing Features

  • Role-based user permissions

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.6

  • Workflow management

    The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

    Category average: 8.2

  • Marketing automation

    The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

    Category average: 8.2

Areas for Improvement

  • Territory management

    Users can defines salesperson territories based on customer or market characteristics.

    Category average: 7.3

  • Forecasting

    The software helps users accurately forecast sales based on volume and conversion metrics.

    Category average: 7.9

  • API for custom integration

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

    Category average: 8.1

monday CRM an easy to use sales management system

Use Cases and Deployment Scope

We use both monday work management and CRM. The monday CRM tool is used to capture leads and organize follow up on those leads. We use a monday CRM form to capture leads live and feed them directly to CRM and then organize follow up based on the lead temperature. Leads are assigned directly to appropriate staff for follow up.

Pros

  • Lead capture live at trade show
  • Organization of leads into specific types
  • Conversion of leads to contacts
  • Capture critical data related to leads

Cons

  • easier linkage between the CRM module and the Work Management module

Return on Investment

  • monday CRM has helped with better pipeline forecasting
  • monday CRM has helped determine ROI for trades shows attended by trackiing specific lead capture and conversion
  • monday CRM has helped determine appropriate sales staffing needs based on real numbers

Usability

Alternatives Considered

Zoho CRM, Salesforce Starter and Zendesk Suite

Other Software Used

ChatGPT, Anthropic Claude, Slack, Google Workspace

Very flexible platform.

Use Cases and Deployment Scope

Used for essential business processes and operations. Increases business efficiency by reducing manual work and use of automation. Managing marketing campaigns and distribution of tasks between colleagues and teams. Import and syncing of data from other platforms.

Pros

  • Intuitive user interface.
  • Flexible and can be applied to any process or workflow.
  • Constant road map of development.
  • Interconnected product suite.

Cons

  • Campaigns module in BETA.
  • Some essential basics still on development roadmap.
  • Can only embed forms as an iframe.

Return on Investment

  • Flexibility
  • Intuitive
  • Modular

Usability

We use it every day

Use Cases and Deployment Scope

We use it for all of our project management and CRM needs. Using notifications, automations and status updates, we're able to see where each project is up to and what tasks have been assigned each team member.

Pros

  • Email automations
  • Time tracking
  • Colour coding

Cons

  • Minimise needing to jump between boards
  • Pulling CRM data for a client to use in a notification on a different board
  • Time tracking per client across multiple boards and projects

Return on Investment

  • It keeps us more organised
  • It allows us to map out months worth of work at a time
  • The monthly costs to add extra team members and extra functionality is very prohibitive though

Usability

Alternatives Considered

ClickUp

Other Software Used

Xero, Google Workspace, ManageWP, Canva, Shutterstock, FastStone

monday CRM is great for custom workflows and non-standard sales pipelines

Use Cases and Deployment Scope

We use monday CRM as a way to manage our sales pipeline and subsequent onboarding process. It helps us track potential customers and follow their journey through the negotiation, contract signing, and a lengthy onboarding process where we collect a lot of documents and information about our customers. From there, we continue to keep our customers in the monday CRM so we can follow up when documents expire or contracts need to be resigned or renegotiated. The monday CRM acts as our source of truth for our customers' information.

Pros

  • Data management
  • Automations
  • Access management/security
  • Easy data visuals and reporting

Cons

  • Tutorials for less tech-savvy users
  • Customer interaction integrations
  • Expanded scope of HIPAA-compliant tools

Return on Investment

  • Lower time to contact leads and opportunities
  • Less time spent managing projects and workflows
  • Contributes to time-savings by making information easily accessible

Usability

Alternatives Considered

Zendesk Sell

Other Software Used

Customer.io, monday.com, Google Ads

How monday CRM Powers Project Management

Use Cases and Deployment Scope

Dr. Squatch uses monday CRM to plan out yearly promotional marketing calendars for our entire organization, and many other teams, namely our Lifecycle Marketing and Partnership teams, use monday as a campaign management tool. Using monday ensures that all cross-functional teams stay well-informed and updated on all of the details surrounding campaigns. It has allowed us to streamline communication to the appropriate stakeholders on each team so that nothing falls through the cracks; in such a fast-paced environment, this sort of tool is absolutely critical to keeping us organized. The scope of our use case is project and campaign management.

Pros

  • Project management: We have various copywriters and graphic designers that may be involved with creating assets for any given campaign series. monday allows us to easily assign campaigns to specific team members, and allows those team members to filter to tasks assigned to them. This way, everyone can see the broad scope of projects being worked on across the team, but also stay focused on their individual projects.
  • Cross-functional collaboration: monday allows our company to stay connected yet organized by using one central board as the guiding light for our yearly promotional calendar. It's easy to break down a project into multiple components, and assign out each piece of the project to various stakeholders across the company to ensure nothing slips through the cracks. We can also rely on monday's calendar view to easily visualize our organizational pipeline.
  • Progress tracking: We rely on monday's button features to easily visualize where each campaign is in its stage of completion. This makes it extremely easy to quickly get a sense of how we're tracking on our progress, in one quick glance, without having to take extra time to double click into each project and manually view each asset. Instead, we can easily understand where everything is by viewing the buttons we've set up to correlate with each stage in our process (copy, design, QA, partner review, etc.).

Cons

  • Though we rely on monday's calendar view, it would be much more helpful if the calendar operated a bit more like Google Sheets, where we could easily leave notes/tag members on our team with updates.
  • Global search: We've used monday for so long, that our board is quiet extensive. We also haven't had a consistent naming convention during the many years I've worked at Dr. Squatch. At times, I'd love a more comprehensive search feature, to make it easy to find to old work we've done even if I don't type in the exact name as it was entered. Perhaps a tagging system could be useful here, to allow us to categorize certain projects that we work on.

Return on Investment

  • monday CRM helps us expedite our asset creation process by allowing us easily track and balance the workloads for every member of our team. This makes us more efficient, ensuring there are no gaps in our workweeks.

Usability

Alternatives Considered

Asana

Other Software Used

Klaviyo, Postscript, Figma, PostPilot, SafeOpt