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Mouseflow

Mouseflow

Overview

What is Mouseflow?

Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings…

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Recent Reviews

TrustRadius Insights

Mouseflow is a powerful tool that has been widely adopted by various departments and organizations to gain valuable insights into user …
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Pricing

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Starter

$39

Cloud
per month

Growth

$129

Cloud
per month

Business

$259

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://mouseflow.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $39 per month
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Product Demos

Goodbye boring website analytics! - Mouseflow at DMEXCO 22 Highlights

YouTube

Mouseflow Demo

YouTube

Mouseflow Demo

YouTube
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Product Details

What is Mouseflow?

Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can:
  • Find out what happens between visitors' clicks through watching video recordings of their sessions.
  • Build 6 types of heatmaps for pages automatically to understand what is getting their attention.
  • Set up funnels to watch where and why visitors drop.
  • Use form analytics to improve lead generation.
  • Launch feedback campaigns to learn more about visitors.
  • Analyze data with filtering options available in all plans.
  • Spend time fixing website issues rather than finding them by filtering visits by friction score, using a machine-learning tool available at on all plans.

Mouseflow Features

  • Supported: Heatmaps
  • Supported: Session replay
  • Supported: Conversion funnels
  • Supported: Form analytics
  • Supported: Feedback campaigns

Mouseflow Screenshots

Screenshot of Session replay
Shows how visitors interact with a site to find out where they struggle.Screenshot of Live Heatmaps
Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.Screenshot of Geo Heatmaps
Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.Screenshot of Click Heatmaps
Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.Screenshot of Form analytics
Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchaseScreenshot of Conversion funnels
Optimize check out funnels and drive more conversions.

Mouseflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, German, Japanese, French

Frequently Asked Questions

Mouseflow starts at $39.

Hotjar, Crazy Egg, and Smartlook are common alternatives for Mouseflow.

The most common users of Mouseflow are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(16)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mouseflow is a powerful tool that has been widely adopted by various departments and organizations to gain valuable insights into user behavior on their websites. Users, such as SEO and web design professionals, rely on Mouseflow's features like heat mapping and session recording to make data-driven design decisions, avoiding the need for time-consuming experimentation. This software is used by digital product teams and eCommerce companies alike to understand customer interactions, identify technical issues, and optimize websites for better user experiences. Web developers and managers also find value in using Mouseflow to explore user interactions, pinpoint usability problems, and implement effective solutions. Additionally, the software is leveraged by digital marketing departments to monitor multiple brand websites, gaining insights into consumer groups and informing future marketing campaigns. With its ability to provide transparency into user interactions and offer valuable feedback on areas that need improvement, Mouseflow helps enhance user interfaces and drive continuous improvements across websites.

Heat Maps: Users have found Mouseflow's Heat Maps to be a valuable feature, allowing them to gain insights into how people interact with their website pages. Several reviewers have mentioned that the heat maps provide valuable information on user behavior such as where users click, how far they scroll, and where they spend the most attention on the page.

User Session Recordings: The usefulness of User Session Recordings in Mouseflow has been appreciated by multiple reviewers. They mention that when used alongside heat maps, these recordings offer a comprehensive view of how a page is performing, highlighting areas where users may get stuck or distracting elements.

Integration capabilities: Multiple reviewers have praised Mouseflow's integration capabilities with various web platforms beyond just WordPress. This makes the initial configuration easy and allows for seamless use of heat maps. Some users feel that this flexibility is invaluable as it saves time and effort in setting up Mouseflow on their websites.

Difficult to understand data presentation: Some users have found it challenging to understand the data presented by Mouseflow. They have mentioned that it takes time to become familiar with the interface and its various features.

Inaccurate session recording on responsive sites or dynamic pages: Several reviewers have reported issues with session recordings, particularly on responsive sites or dynamic pages. They have noted that clicks may register in the wrong place, and the displayed content may not accurately match what the user actually saw during their session.

Limitations in form analytics without unique ID: Users have expressed frustration with the form analytics feature of Mouseflow, specifically regarding the requirement for a unique ID for each form. Some customers mentioned that this limitation can be problematic in certain CMS systems where generating unique IDs may not be possible, thus limiting their ability to fully leverage this feature.

Users commonly recommend the following in regards to Mouseflow:

  1. Ensure proper implementation and configuration: It is important to set up tags and events from day one. Configure the website properly before running traffic and disconnect any other analytics that could slow down the website. Connect Mouseflow data with Google Analytics for better insights.

  2. Utilize Mouseflow for understanding user behavior: Users highly recommend Mouseflow for understanding visitor activity, likes, dislikes, and where they spend their time on the website. It is also praised for its ability to track forms and funnels, optimize websites and landing pages, and reduce bounce rate. Set aside time each month or week to analyze the results and gain the right data and benefits.

  3. Take advantage of customer support and resources: Users commend Mouseflow's customer support team for being helpful and adaptable to new policies and technology. Contact support if help is needed and watch all the available tutorials for better understanding and utilization of Mouseflow. Subscribe to Mouseflow without hesitation due to its flexibility.

Overall, users find Mouseflow to be a valuable tool for improving website user experience, optimizing websites and offers, and gaining insights into user behavior.

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Jeff Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mouseflow is used by both the SEO as well as the Web Design department. We use it along with other tools to get insights on how folks are using websites that we manage. Mouseflow has had some significant upgrades recently and has added additional functionality to its heat mapping and recording user sessions. If you have not used a tool like this and you are involved in any way in providing a better user experience on websites you are missing out. It is amazing what a tool like Mouseflow can tell you about how people use a website. It allows us to make design decisions based more strongly on data as opposed to experimentation.
Score 8 out of 10
Vetted Review
Verified User
I work for an eCommerce company named fourseven that sells consumer-based products online. We have been using Mouseflow for around the past 2 years to track customer activity on our website. It is being used by the marketing department of the organization. There are some days when we get a lot of traffic on the website but conversions are significantly less. In such a scenario, we use Mouseflow to check if there is any technical issue or other issues on the website that is hindering the conversion process. Mouseflow has really helped us to tackle certain technical issues of the website. We have been able to optimize our website for users thereby increasing the conversion rate. We use heatmaps to find out where customers spend most of the time on the website.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Mouseflow to explore how users are interacting with websites that I build and manage. This helps me test for usability issues and understand how users are navigating the site in a way that aggregate analytics data doesn't provide. This has helped me identify problem areas of our sites and find solutions that help users have a better experience interacting with the site.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mouseflow is currently being used by our Digital Marketing department to monitor multiple (6) brand websites. The information collected is used to monitor how our consumers are using our websites. Each of our brands has a different demographic, so Mouseflow provides us with the insight of what works for each brand's consumer group. This information is taken into consideration when we strategize future digital marketing campaigns. Additionally, as the web master, it helps me see what user interfaces need improvement. Before Mouseflow, we had zero transparency to how users were truly interacting with our website.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently Mouseflow is used by the digital product team to understand how customers are using our websites. Session recording is used to understand exactly how people are interacting with pages on site, and the heat maps help with understanding which areas of the site are viewed and where users are focusing their attention. These two Mouseflow features are great for quickly boosting understanding of problems users are having without having to immediately resort to more expensive user or lab testing.
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