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Score 8.5 out of 100
Qualtrics CoreXM


Recent Reviews

Qualtrics is great

9 out of 10
June 03, 2021
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Qualtrics is Great!

10 out of 10
May 27, 2021
We use [Qualtrics] CoreXM for ad hoc research, as well as anything we want our customers to get back to us on (maturity model assessments)
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Popular Features

View all 16 features
  • Multiple question types (124)
  • Response tracking (121)
  • Data export (121)
  • Survey logic flexibility (124)

Reviewer Pros & Cons

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Video Reviews

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View all pricing

Research Core 1


per user/per year

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Survey Format & Appearance


Survey Content


Survey Logic


Survey Reporting & Analytics


Survey Administration & Security


Survey Distribution


Product Details

What is Qualtrics?

Qualtrics CoreXM offers a survey platform for actionable customer, market, and employee insights.

The software allows companies to collect and analyze data, with the goal of gathering insights that drive better decision-making and better customer experiences. Use cases include market research, voice of the customer programs, or employee engagement.

Customers include Nike, Netflix, American Airlines, American Express, Marriott, Microsoft, GE, P&G, Nasdaq, Ferrari, Porsche, Tesla, Boeing, Royal Caribbean, Stanford, Harvard, and MIT. The vendor says the product offers its customers speed, power, agility, ease of use, and value.

The Qualtrics platform underwent a rebrand and came to be known as Qualtrics CoreXM.

Qualtrics is backed by three venture capital firms: Sequoia Capital, Accel Partners, and Insight Venture Partners. The company has 3,000 employees, 10,000+ clients, and millions of users.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

Screenshot of Screenshot of Screenshot of

Qualtrics Integrations

Qualtrics Competitors

Qualtrics Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee performance.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Changes to live survey highest, with a score of 9.4.

The most common users of Qualtrics are from Enterprises (1,001+ employees) and the Higher Education industry.


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(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
D. SKye Hodges | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
For report creation, the mobile interface works well enough (in a pinch), but it is FAR easier to use the web interface on a desktop. As for Survey TAKING, YES, the Qualtrics mobile interface is truly stunning! They have a survey Preview tool that lets you see what it will look like on a Mobile, and you can also click a button to show a QR code to scan in on a mobile device to VERY quickly see what it will look like.