Qualtrics XM for Strategy and Research vs. SurveyMonkey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Qualtrics
Score 7.4 out of 10
N/A
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
$1,500
per user/per year
SurveyMonkey
Score 8.2 out of 10
N/A
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.
$27
Per User Per Month (billed annually)
Pricing
Qualtrics XM for Strategy and ResearchSurveyMonkey
Editions & Modules
Research Core 1
1,500
per user/per year
Business Plan - Team Advantage
$27
Per User Per Month (billed annually)
Personal Plan - Advantage Annual
$34
Per User Per Month (billed annually)
Business Plan - Team Premier
$89
Per User Per Month (billed annually)
Personal Plan - Standard Monthly
$99
Per User Per Month (billed monthly)
Personal Plan - Premier Annual
$119
Per User Per Month (billed annually)
Enterprise
Contact Sales
Offerings
Pricing Offerings
QualtricsSurveyMonkey
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Qualtrics XM for Strategy and ResearchSurveyMonkey
Considered Both Products
Qualtrics
Chose Qualtrics XM for Strategy and Research

I found Qualtrics to be superior to the SurveyMonkey tool I used in a previous role. I prefer the look and feel of a Qualtrics survey and can easily identify in the surveys I am invited to take whether or not it is a Qualtrics survey or something else.

Another benefit is the …

Chose Qualtrics XM for Strategy and Research
SurveyMonkey is much more affordable, but it lacks the survey flow and embedded data capability. SurveyMonkey is a good complementary tool to have alongside Qualtrics. Because Qualtrics may have an annual response quota (depending on your contract), SurveyMonkey is a cheaper …
Chose Qualtrics XM for Strategy and Research
Qualtrics does so much more than SurveyMonkey. Users who have worked with both very much prefer Qualtrics for its ease of use. You can keep it simple or you can make your survey very sophisticated. That is what is nice about using Qualtrics.
Chose Qualtrics XM for Strategy and Research
A few on campus have used SurveyMonkey for various quick surveys. Usually the data collected here is not needed for long-term, or the user is just not aware of our site license for Qualtrics.
Chose Qualtrics XM for Strategy and Research
Qualtrics turned the monkey from SurveyMonkey into the King Kong of survey platforms.
Chose Qualtrics XM for Strategy and Research
Other survey firms such as GfK and YouGov program your surveys for you. I prefer using Qualtrics to have complete quality control over the programming. However, I like that GfK and YouGov develop their own quality pool of respondents; Qualtrics, on the other hand, contracts out …
Chose Qualtrics XM for Strategy and Research
  • Better than QuestionPro because it is more user friendly in creating the EDM's for the email distribution & 24/7 help desk is not available for QuestionPro.
  • Better than Medallia & SurveyMonkey because it has more analytics capabilities & more question types.
  • Better than Confirmit
Chose Qualtrics XM for Strategy and Research
SurveyMonkey was okay but Qualtrics was so much more powerful in almost every way. Programming complicated survey flows in SurveyMonkey was difficult and limited but with Qualtrics, it's so easy that it no longer feels complicated. Qualtrics also uses ExpertReview to help with …
Chose Qualtrics XM for Strategy and Research
In the past, I have found SurveyMonkey to be appropriate for simple surveys to gather information back quickly. However, Qualtrics provides a whole new level of detail and analytics to surveys that SurveyMonkey just cannot match. We spend a lot of time developing surveys to …
Chose Qualtrics XM for Strategy and Research
Qualtrics has many more features and customizability when compared to SurveyMonkey.
Chose Qualtrics XM for Strategy and Research
Significantly better than the ones I've previously used. We've evaluated several but I've personally used SurveyMonkey and Google Surveys. There are some that do stack up against Qualtrics but don't know to what extent.
Chose Qualtrics XM for Strategy and Research
My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye …
Chose Qualtrics XM for Strategy and Research
Qualtrics certainly has more types of items available than other survey tools that I have used.
Chose Qualtrics XM for Strategy and Research
Qualtrics is one of the most user-friendly survey tools in the market. Our team often looks to Qualtrics as the gold standard for template creation and sharing. Furthermore, the customization options within the platform enable your business - or specific business team to create …
Chose Qualtrics XM for Strategy and Research
Qualtrics is better for those wanting a more complex system that can handle larger/more complex surveys and do more on the analysis (both quantitative and qualitative) side.
Survey monkey is a great tool for a cheap cost which our other departments use a lot, but for our …
Chose Qualtrics XM for Strategy and Research
Qualtrics had extended reports, easy and intuitive logic modification, and the data exporting was easier. It could be exported to different formats that allows you to analyse the data easier.
Chose Qualtrics XM for Strategy and Research
I vastly prefer Qualtrics to Survey Monkey because there are more options, it is more professional, and it is more widely used in my field.
Chose Qualtrics XM for Strategy and Research
Qualtrics is much more powerful I believe. The support is fantastic and the wealth of knowledge-base, a community of users are enormously helpful.
Chose Qualtrics XM for Strategy and Research
Qualtrics outperforms the others in terms of survey design options and professionalism. I trust Qualtrics with important data, and I don't feel quite this degree of trust or loyalty with other services.
Chose Qualtrics XM for Strategy and Research
Qualtrics is far superior.
Chose Qualtrics XM for Strategy and Research
I was not part of the original evaluation process. I know SurveyMonkey was considered, but they were not as robust as Qualtrics.
Chose Qualtrics XM for Strategy and Research
I prefer the customization and branding options available in Qualtrics.
Chose Qualtrics XM for Strategy and Research
I've used other survey products and it seems as though Qualtrics offers a more professional product, and better support when using the product. It is also easier to navigate and utilize than many other products on the market. I basically taught myself how to use the product and …
Chose Qualtrics XM for Strategy and Research
I prefer Qualtrics to the other survey products. Especially being able to retrieve results in the form of Excel sheets.
SurveyMonkey
Chose SurveyMonkey
The tool is free, but we selected SurveyMonkey because we were able to easily pull the data and do the analysis.
Chose SurveyMonkey
In terms of creating surveys and analyzing their results, the main competitor we use is Qualtrics. I think Qualtrics has better features, a more professional environment, and more robust tools. This can also be negative as it can be overwhelming for untrained users. I have …
Chose SurveyMonkey
It's probably above Google Surveys and below the other two. I didn't select SurveyMonkey, the company already had it and I made the decision to get an additional license for my work.
Chose SurveyMonkey
I have used Qualtrics as well. I would say Qualtrics is a more of a higher end survey solution but if your needs are basic survey monkey is probably the better value and easier to get started.
Chose SurveyMonkey
Honestly, SurveyMonkey was on our radar before most of these other options, and as it has met basically all our needs, we've felt no need to switch. For the record, Typeform's interfaces for their surveys are much more beautiful and enjoyable to use.
Chose SurveyMonkey
As far as survey building goes, I prefer SurveyMonkey. It's more intuitive. When it comes to data, though, I feel like Qualtrics gave us more to work with and process after the fact.
Chose SurveyMonkey
SurveyMonkey and Qualtrics are really for two different audiences. Qualtrics is much more advanced and has better logic and reporting features. Qualtrics also costs 16 times more than what SurveyMonkey does. SurveyMonkey serves the needs of any business that wants some basic …
Chose SurveyMonkey
Survey Monkey is a lot more user-friendly than Qualtrics, there is less of a learning curve, especially for the older employees who may not be as familiar with programs like this. It was easier to integrate everyone into than it was to get them to understand Qualtrics, although …
Chose SurveyMonkey
In our business Qualtrics is available for all staff and students. Because the ease of use is quite similar but the options in question types, number of surveys, number of respondents and the reporting options are bigger, Qualtrics will be used more. Also the privacy is safer …
Chose SurveyMonkey
Qualtrics is more complex and offers more analytics features. I think it's more costly as well. SurveyMonkey is a bit more approachable/easy for the average user and fits 90% of our needs.
Chose SurveyMonkey
Neutral; both have different reporting structures. Qualtrics has a more robust question format and structure but lacks certain reporting/analysis
Chose SurveyMonkey
I have also used Qualtrics in another role, which is a better, more advanced, cleaner, but much more expensive tool. Which to be used depends on the needs.
Top Pros
Top Cons
TrustRadius Insights
Qualtrics XM for Strategy and ResearchSurveyMonkey
Highlights

TrustRadius
Research Team Insight
Published

Users of both Qualtrics XM and SurveyMonkey often utilize these products for similar functions, predominantly to create surveys and collect data. Reviewers of both products have mentioned using them for student assessments, customer feedback, market research, and employee engagement surveys. The ability to customize surveys, collect responses, and analyze data are common use-cases cited for both these platforms.

 

However, in comparison to SurveyMonkey, Qualtrics XM is more frequently used by organizations that require advanced study designs, intricate data analysis, and detailed reporting. Research institutions, for instance, are prominent among the users of Qualtrics XM, often using it for complex data collection and experimental design. In contrast, SurveyMonkey is more popular among users who need a straightforward platform to create and distribute simple surveys quickly. It is often used by small businesses, non-profit organizations, and educational institutions for gathering straightforward insights and opinions.

 

Reviewers also note differences in user experience between the two platforms. Qualtrics XM users appreciate its robust and sophisticated functionality but suggest it may require a steep learning curve for inexperienced survey creators. SurveyMonkey users frequently praise its intuitive user interface and ease of use, even for those with minimal experience in survey design, but some believe its capability for sophisticated data analysis is lacking compared to Qualtrics XM. Overall, these differences in complexity and ease of use may influence which product best fits a user’s needs based on their specific context and expertise.

Features
Qualtrics XM for Strategy and ResearchSurveyMonkey
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
7.7
72 Ratings
1% below category average
Survey templates00 Ratings8.771 Ratings
Themes00 Ratings5.664 Ratings
Custom logo/branding00 Ratings8.863 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
8.6
74 Ratings
0% below category average
Changes to live survey00 Ratings8.058 Ratings
Question design help00 Ratings8.868 Ratings
Multiple question types00 Ratings8.974 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
6.8
68 Ratings
20% below category average
Survey logic flexibility00 Ratings6.868 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
8.9
74 Ratings
7% above category average
Response tracking00 Ratings9.273 Ratings
Data export00 Ratings9.270 Ratings
Standard reports00 Ratings9.073 Ratings
Custom reports00 Ratings9.160 Ratings
Analytics00 Ratings8.361 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
9.1
63 Ratings
8% above category average
Access controls00 Ratings9.063 Ratings
Compliance00 Ratings9.254 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
SurveyMonkey
9.0
44 Ratings
10% above category average
Vendor-offered crowdsourcing00 Ratings8.929 Ratings
Respondent restrictions00 Ratings9.242 Ratings
Best Alternatives
Qualtrics XM for Strategy and ResearchSurveyMonkey
Small Businesses
Jotform
Jotform
Score 8.9 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Jotform
Jotform
Score 8.9 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
QuestionPro
QuestionPro
Score 9.2 out of 10
PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
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User Ratings
Qualtrics XM for Strategy and ResearchSurveyMonkey
Likelihood to Recommend
3.8
(170 ratings)
7.8
(103 ratings)
Likelihood to Renew
9.4
(41 ratings)
9.0
(26 ratings)
Usability
4.1
(21 ratings)
8.4
(38 ratings)
Availability
9.0
(1 ratings)
10.0
(1 ratings)
Performance
5.5
(1 ratings)
6.0
(1 ratings)
Support Rating
2.0
(22 ratings)
7.2
(35 ratings)
Online Training
8.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
Qualtrics XM for Strategy and ResearchSurveyMonkey
Likelihood to Recommend
Qualtrics
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
Read full review
Momentive (SurveyMonkey, Inc)
SurveyMonkey is best suited for you if you find that you are creating multiple survey regularly. It offers a variety of questions and options and is a well-rounded surveying tool. It is not best if you do not create surveys often, typically use the same survey, or looking for software to create quizzes or assessments. Also, if you are easily overwhelmed by too many options, this may not be the tool for you.
Read full review
Pros
Qualtrics
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
Read full review
Momentive (SurveyMonkey, Inc)
  • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
  • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
  • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
  • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
Read full review
Cons
Qualtrics
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
Read full review
Momentive (SurveyMonkey, Inc)
  • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
  • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
  • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
Read full review
Likelihood to Renew
Qualtrics
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Read full review
Momentive (SurveyMonkey, Inc)
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
Read full review
Usability
Qualtrics
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Read full review
Momentive (SurveyMonkey, Inc)
It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.
Read full review
Performance
Qualtrics
No answers on this topic
Momentive (SurveyMonkey, Inc)
still to many limitations for more complex surveys --skips, filtered questions, etc.
Read full review
Support Rating
Qualtrics
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
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Momentive (SurveyMonkey, Inc)
I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.
Read full review
Online Training
Qualtrics
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Read full review
Momentive (SurveyMonkey, Inc)
No answers on this topic
Implementation Rating
Qualtrics
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Read full review
Momentive (SurveyMonkey, Inc)
Implementation not required.
Read full review
Alternatives Considered
Qualtrics
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
Read full review
Momentive (SurveyMonkey, Inc)
SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
Read full review
Return on Investment
Qualtrics
  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Read full review
Momentive (SurveyMonkey, Inc)
  • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
  • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
  • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
Read full review
ScreenShots

Qualtrics Screenshots

Screenshot of