Cheap tool that's good for beginners
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We're using Active Campaign for clients that cannot afford more comprehensive CRM and automation tools. ActiveCampaign is being used by our marketing team in order to deliver services to our clients that revolve around inbound marketing. It is fairly easy to set up and it allows us to create email marketing automation and track our results. The best part about it is that it's very cheap compared to other solutions, but keep in mind that you'll need several other tools in order to create your campaigns.
- It's a cheap solution.
- It integrates well with many other software.
- It's easy to set up.
- it has good email automation and personalization options.
- It doesn't have any landing pages options so you'll need to use additional systems.
- Reporting system is petty basic and could be much more in-depth.
- Automations are sometimes limited. You need to plan ahead and make sure you have everything set correctly.
- It allowed us to work with clients who objected to spending bigger amounts on CRM systems.
- It requires additional work due to all integrations - that could be a negative if you don't account for that when you create your pricing structure.
ActiveCampaign is cheaper - and that's about it. Its features are just a fraction of what HubSpot has to offer, although for a much higher price. We use them both so we can cater to different needs of our prospects, as some are not comfortable with making a HubSpot investment. If I were to recommend one, it would definitely be HubSpot because it will save you time and money in the long run - when you combine needed hours for integration and management of different platforms plus the expense of those platforms/software it really adds up.