ActiveCampaign--great choice for solopreneurs
March 30, 2021

ActiveCampaign--great choice for solopreneurs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for my online business because it is an easy tool for newsletters and automations. It is very easy to create segments from an email list and emails can be designed with ease. The reports about sent emails are informative and easy to understand. I can recommend ActiveCampaign as an easy-to-use service for newsletters and automations.
  • Many options between templates
  • Pictures upload very fast and easy
  • Creating segments of email lists is very easy
  • Intuitive handling of tags in email list
  • A bit tricky to place pictures in emails without template
  • A bit difficult to edit email addresses in the list directly
  • It made my life as a solo entrepreneur easier.
  • It helped me grow my email list.
  • It makes it easy to keep an overview over my email list
ActiveCampaign is a lot easier to use than Mailchimp and offers a lot more possibilities to customize segmented emails. I used Mailchimp as a free service for years but it became too complicated. I am happy to pay for ActiveCampaign because the customer support is great. Instant replies and help when needed.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Google Workspace (formerly G Suite), Bluehost
ActiveCampaign is very well suited for businesses of any size. I changed from Mailchimp to ActiveCampaign and find it a lot easier to use. Mailchimp used to be a great tool but it has become overly complicated. ActiveCampaign on the other hand, does not require a long learning curve. All my clients use ActiveCampaign as well.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated