Great small business solution with a ton of value!
June 04, 2020

Great small business solution with a ton of value!

Brian Thompson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is being used by our entire organization. We have been able to leverage the system for our B2B channel as well as our B2C channel with its flexibility. We are able to automate marketing, tasks, and process flow for deals and or contacts with the system with ease as well as send out marketing on the fly. We use the deals pipelines, lists, and tagging frequently and are huge fans of the email builder and its ease of use and flexibility. The only piece that I would like to see improved at this time is the CRM functionality but with that said it has been very useful for us.
  • Email builder.
  • Lists.
  • Pipelines.
  • Integrations.
  • Gmail integration.
  • Calendar integration.
  • ActiveCampaign saves us time with marketing.
  • Keeps us on task with action items.
  • Manages specific and multiple pipelines very well.
ActiveCampaign is well suited for automation and email distribution. If you are looking for a pure CRM, there are some functions you may wish you had or more seamless integrations. The one marketing aspect that would be great to have is a landing page building to complement their forms.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
10
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated