Solid Product, Good Price
July 06, 2020

Solid Product, Good Price

Alicia Blessing | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is primarily being used by our marketing department to manage all of our marketing automation needs. We use it to segment our qualified and disqualified users, entering them to our onboarding track based on their level of qualification. We also have developed a series of automations based on a user's behavior (we are able to do this through the native integration with Salesforce to track very specific behaviors).

Pros

  • Easy to build automations that allow you to have highly segmented email tracks.
  • Integrates directly with Salesforce for easy contact management.
  • Intuitive user interface that makes it easy to navigate.

Cons

  • A/B testing at the automation level for all plan levels.
  • Better reporting interface.
  • An easier way to take existing list members and add them to automation without having to tag them or create some kind of "trigger."
  • Simplified overall email marketing strategy.
  • Use of one platform for all marketing communications instead of relying on several different platforms.
  • Integration with Salesforce has enabled us to customize our automations in many ways, giving us the opportunity to deliver highly customized messaging based on our ideal customer personas.
For the price, ActiveCampaign offers a lot of features and benefits that are in line with some of the bigger players in the space. Their customer support team is always very responsive and has been helpful in troubleshooting any issues that have come up. We also started using their "Conversations" feature, which is an added bonus if you're looking for a live chat option on your website.
ActiveCampaign is great for building highly tailored drip email campaigns. It also offers a great deal of flexibility in terms of integrating it with other apps via Zapier. We use ActiveCampaign as the primary mechanism to get new users into our new user onboarding campaign.

The reporting interface could use some improvement. All of the data is there but I often feel as though I have to pull several different Excel files and manually create the reports I need.

ActiveCampaign Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
6
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.0
Dashboards
Not Rated
Standard reports
6
Custom reports
6
7.7
API
8
Role-based workflow & approvals
7
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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