Powerful CRM and automation platform for both marketing and sales
August 26, 2020
Powerful CRM and automation platform for both marketing and sales
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
Our organization has used ActiveCampaign for many functions. First and foremost, we use it to manage deals in our sales pipeline. Automation features make it easy for us to pass contact data from forms and events into our CRM. We also use it heavily in marketing, not only to record info from lead magnets, but also to run webinar events. For instance, we automatically send invites and post-webinar drip marketing using automation.
- Automations are easy to build.
- Highly customizeable.
- Integrates with a lot of other platforms.
- Reporting is fairly basic.
- Helps us manage our sales pipeline to close more deals.
- Great for drip marketing.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
ActiveCampaign was a lot more affordable than Salesforce, and I didn't need all the features that Salesforce offered. Compared to both Salesforce and HubSpot, the automation features of ActiveCampaign was much stronger.