An essential tool, used everyday that is supporting the growth of our business
September 10, 2021

An essential tool, used everyday that is supporting the growth of our business

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is an essential tool that allows us to connect without potential new customers and maintain conversations with our existing customer base. We use automation for onboarding new customers who each go through a sequence that feels personal and is engaging over two weeks. We use video, GIFs as well as text alone and it's easy to create messages that stand out in our new customers' inboxes. We also use the features to keep in touch with our existing client base sharing regular news and updates.
  • Automated sequences
  • Onboarding
  • Customer campaigns
  • Offer review on your account to highlight what you are not using
  • More video demonstrations
  • Reusing templates and past campaigns
  • Time saving
  • Engaging emails
  • Customer management
I found this harder to use and learn - it was just never a good fit and then as soon as we tried Active Campaign it was the right solution for us. Everything was easy to get started and we soon set up campaigns and sequences. Sequences are by far the best feature for the business - we wouldn't swap as so happy with this part of the product

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Slack, Atlassian JIRA Align (formerly AgileCraft), Trello
So good for onboarding new clients! It's so important to make the right first impression and we needed a tool fit for purpose. The hours we have saved are invaluable in implementing Active Campaign to sequence our onboarding. Before, this was time heavy and also at risk of user error as it could be easy to miss setting up a new client. Our process now is tight and we feel confident that each customer is being sent the right information.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated