Item: Adobe Campaign
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

A great tool for aligning all of our marketing efforts through email, push notifications, SMS marketing, etc. By managing these campaigns all in one place we are able to make sure that all of our messaging is aligned. We use this across our whole organization though it is definitely concentrated in our sales and marketing team to complete marketing and sales materials.It solves the problem of keeping track of all of our different marketing efforts through different platforms.

Pros and Cons

Email notifications
Push notifications
SMS marketing
Automated marketing
Convenient email marketing

Slow as a whole
Interface takes some learning
Expensive

Alternatives Considered

Autopilot and HubSpot

Adobe Campaign has way better functionality which is why we chose this tool. The HubSpot interface is definitely better, but Adobe Campaign has more features and functionality, plus our team was already familiar with Adobe tools so utilizing this tool was easier.

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Other Software Used

Zapier, Freshsales, Zoho CRM

Usability

The interface is definitely a bit harder to learn at first which is why the usability score is lower. Once you get familiar with it, however, then it becomes much more usable. If you are familiar with other Adobe tools this definitely also helps to lessen the learning curve that exists.

Support Rating

The customer support is wonderful and is very helpful. They can answer any questions for you and the response time is relatively fast. That is definitely one of the reasons that we chose this software over competitors.

Likelihood to Recommend

Adobe Campaign is well-suited for a cross channel marketing campaign that takes place over several different channels and needs to be aligned. An example would be a campaign that utilizes an SMS list, email list, social media, etc. If you are just wanting to create a very detailed email campaign with automation, for example, this may not be the best tool to use.

Awesome cross-platform marketing tool

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign