Adobe Experience Manager is a Great Fit for Efficiency, Room for Improvement with Creativityhttps://www.trustradius.com/cmsAdobe Experience ManagerUnspecified7.91641012018-12-07T20:26:52.914Z
December 07, 2018
Adobe Experience Manager is a Great Fit for Efficiency, Room for Improvement with Creativity
Score 6 out of 101
Overall Satisfaction with Adobe Experience Manager
The nine websites for my company are engineered within Adobe Experience Manager. This is primarily used and managed within our eBusiness department, but is obviously impacted by all our lines of business. Since we operate nine websites that are similar but separate, Adobe Experience Manager is a great solution to maximize efficiency.
- Adobe Experience Manager allows our company to manage multiple sites simultaneously.
- Adobe Experience Manager make it easy to share review sites for necessary sign-offs.
- Adobe Experience Manager is a flexible resource and can always be what you make of it.
- Searching for and organizing images can be a clunky experience.
- Standard components frequently do not meet our needs. New components must constantly be in production to run what I usually consider pretty standard functionality.
- Steep learning curve for people not used to web design or development. Not intuitive at all levels.
- Our direct business landing pages have seen an increase in ROI since switching to Adobe Experience Manager.
- Our non-direct pages have seen a severe drop-off in traffic and conversions since the switch to Adobe Experience Manager. The more creative, editorial-type content that used to be imperative to our site is now relegated to second tier. Just getting a "content hub" with this site was a beast of a project.
- The overall efficiency of our web team has increased with bulk edits, so that they can make single updates and impact our multiple sites. This is a huge money-saver for team staffing.
Adobe Experience Manager is well suited for businesses with a lot of information or depth, or businesses that must manage multiple websites simultaneously. I picture this being a great tool for insurance companies, financial communities, etc. I do not believe it is well suited to more creative businesses. Despite images of Illustrator of Photoshop that you may conjure when you hear Adobe, Adobe Experience Manager is ill-suited to the kinds of creatives who thrive with those types of programs.