The nine websites for my company are engineered within Adobe Experience Manager. This is primarily used and managed within our eBusiness department, but is obviously impacted by all our lines of business. Since we operate nine websites that are similar but separate, Adobe Experience Manager is a great solution to maximize efficiency.
Our direct business landing pages have seen an increase in ROI since switching to Adobe Experience Manager.
Our non-direct pages have seen a severe drop-off in traffic and conversions since the switch to Adobe Experience Manager. The more creative, editorial-type content that used to be imperative to our site is now relegated to second tier. Just getting a "content hub" with this site was a beast of a project.
The overall efficiency of our web team has increased with bulk edits, so that they can make single updates and impact our multiple sites. This is a huge money-saver for team staffing.
Adobe Experience Manager is well suited for businesses with a lot of information or depth, or businesses that must manage multiple websites simultaneously. I picture this being a great tool for insurance companies, financial communities, etc. I do not believe it is well suited to more creative businesses. Despite images of Illustrator of Photoshop that you may conjure when you hear Adobe, Adobe Experience Manager is ill-suited to the kinds of creatives who thrive with those types of programs.