Scalability. Efficiencies. Intelligence. Overall great tool for digital marketers.
December 16, 2022
Scalability. Efficiencies. Intelligence. Overall great tool for digital marketers.
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
We utilize Marketo Engage for all of our email automation and communications.
- Trigger based email programs
- Nurture email marketing
- Re-engage prospects
- Upsell, cross-sell existing customers
- SMS capability
- Better reporting
- More robust integrations
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Product launches - Educate target market and create awareness
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying cycle
Prospecting/New Business - ABM marketing communications to grow revenue
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying cycle
Prospecting/New Business - ABM marketing communications to grow revenue
Not as robust as a feature set or integration capabilities.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
No
Would you buy Adobe Marketo Engage again?
Yes