Great for Email Automation and Building Intricate Campaigns

I personally use it to create targeted email nurture campaigns for our customer base. We build email journeys that span over multiple months with educational content on specific areas of our product. The problem we faced was that we had features in our application that would be very beneficial to specific subsets of customers, however, we realized that many of our customers did not even know that these features existed. The way we're solving that problem is by sending up to 8 different personalized emails based on industry, spend etc. over the course of a few months to support our other larger campaigns. Now, when account managers hop on a call, they are confident that the customer is aware of the feature they are trying to sell.