You too can run 100+ Tests a Month with Test&Target
Updated April 14, 2014
You too can run 100+ Tests a Month with Test&Target
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Target
- Great for pushing content quickly to site and tracking success metrics.
- Ease of use for marketers, but ability to become more complex for technical web development.
- Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
- Can get very confusing and detailed. Need to spend a good bit of time training on it.
- Adobe recommends mBoxes around each area you want to test. This is not needed, save your time and money and place a global mBox on the page and run tests with some basic JavaScript and jQuery.
- Increased bookings.
- Increased Conversions Rates.
- Ability to implement personalization models.
- Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.
Using Adobe Target
- Used primarily for A/B and Multivariate testing. Then used as a very agile CMS to get content pushed to site without backend changes to the page structure.
- Used as a CMS due to ability to quickly launch new creatives & copy
- Personalized offers based on incoming variables
- Temporary bug fixes till proper fix deployment
Evaluating Adobe Target and Competitors
No - None before.
Adobe Target Implementation
- Vendor implemented
- Implemented in-house
Adobe Target Training
- Online training
- In-person training
- Self-taught
It was easy but helpful to have the learning manual. I recommend learning from an expert.
Adobe Target Support
Yes - Needed it for a multi-billion dollar enterprise to ensure everything ran smoothly and any problems were corrected ASAP.