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AdRoll in Progress
April 22, 2014

AdRoll in Progress

Alya Grinberg | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • analytics

Overall Satisfaction

We have been using AdRoll to do Facebook re-targeting for our company and were able to generate some conversions at good value.
  • Facebook retargeting
  • Conversion tracking
  • Reporting
  • Ad approval process
  • Call Tracking
  • Cheaper conversions
  • Better ROI
I like AdRoll interface more it is simpler to use and faster to learn and i think has better reporting as well.
I believe we will try to expand out Adroll efforts to see if we can generate more value.
I think a lot depends on brand recognition and degree social engagement. More engaged companies will have better chances of success.

Product Usage

1 - Account Manager
1 - Knowledge of on-line advertising, design, and analytics.
  • Facebook retargeting
  • Lead Generation
  • Brand Awareness
  • Generate re-targeting list
  • raise brand awareness
  • News feed ads
  • Better engagement

Evaluation and Selection

  • Product Features
  • Product Usability
  • Product Reputation
I would try more types of ads running at the same time.

Implementation

It was easy to implement.
  • Implemented in-house
Change management was minimal - Everyone just needs to stay organized and plan well.
  • none

Support

I would still like to see more conversions.
ProsCons
Quick Resolution
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Poor followup
No - We do not run hightenough of budget to justify it.
I have asked about ad editing and got quick response.

Usability

It is easy enough to use if you have a technical background
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Feel confident using
Familiar
Slow to learn
Cumbersome
  • reporting
  • ad creation
  • campaign management
  • Exporting reports
Yes, but I don't use it