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AdWords: The Go-To Digital Campaign Management Program
Updated December 04, 2014

AdWords: The Go-To Digital Campaign Management Program

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

2014

Overall Satisfaction with AdWords

AdWords is the paid search platform my agency uses to create, manage and optimize digital campaigns. It is used in the Media department between Search and Display. AdWords addresses digital campaigns: search marketing, display and e-commerce.
  • Paid Search campaign management
  • Keyword and optimization opportunities
  • Campaign billing and financial information
  • Campaign uploading process
  • Syncing with the internet
  • Real-time data
  • ROI
  • Increase Share of Voice/Branding
  • Multi-touch attribution
I have not used other Digital campaign management programs, however I would choose to continue working with AdWords in the future.
I give AdWords a 10 simply because I rely heavily on the program on making my job as easy as possible with efficiency and overall performance. The dashboard, reporting and opportunities AdWords provides helps me create and maintain campaigns to the best of my ability while executing core business goals.
AdWords is well suited for digital management of search campaigns. It allows advertisers to obtain business goals whether that be branding or direct response.