AdWords: The Best Paid Search Solution Available
October 30, 2015
AdWords: The Best Paid Search Solution Available
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with AdWords
AdWords was at the core of our search marketing product offering, and integral to our day-to-day. While other paid search providers exist, no other matches the options, completeness, and value of AdWords. Last I checked, AdWords controls > 75% of the search market. Given that paid search is a low-funnel, high-intent channel, it's critical that businesses both large and small be in the AdWords marketplace.
- Ease of use.
- Innovation/Feature Development.
- Reporting Functionality.
- Sometimes features are released too soon/before complete functionality.
- AdWords Editor does not always contain latest features.
- Strong ROI/low CPA (cost per acquisition).
- Increased market share.
- Ability to control scale through budget management.
The Google AdWords market share dwarfs all competitors, and delivers high quality leads/efficient sales. If you are going to advertise with one paid search platform, choose Google AdWords.