A comprehensive social management platform
David Brown | TrustRadius Reviewer
November 12, 2019

A comprehensive social management platform

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Agorapulse

We use Agorapulse for multi-vector social monitoring, scheduling, and reporting. It is being used daily by one staff member who oversees our social feeds and by additional users for strategy and analysis. It provides us a centralized, easy-to-use, comprehensive tool to view and respond to customer correspondence; quickly cross-publish content across multiple feeds; and analyze the results on a monthly basis.
  • Friendly, modern interface.
  • Inbox zero - Check off comments as they are viewed/handled so you never miss a thing.
  • A basic social CRM - See who your most frequently engaged users are and their history with your organization.
  • Unified publishing calendar that shows all your previous and future posts.
  • Quick cross-posting to different feeds with easily tweaked content for specific requirements (Twitter).
  • Twitter and Instagram keyword/hashtag monitoring with geolocation filters.
  • Reporting that includes top-performing content types, times of day, and post content; engagement.
  • Multi-user capable.
  • Basic mobile app for monitoring/publishing on the go.
  • Basic competition monitoring.
  • Multiple queues for fast scheduling posts.
  • Monitors Facebook ad comments.
  • Cheaper than Sprout on a per-user and per-profile basis.
  • Even basic level includes nearly all features.
  • Cannot monitor Facebook check-ins, event comments, or comments on dynamic creative ads.
  • (This is a Facebook API restriction, no platform can do these things, unfortunately; Just an FYI).
  • Reporting/Analytics tool not as powerful as Sprout or (especially) Socialbakers.
  • Competitors feature doesn't show their top-performing posts.
  • Each competitor you want to track costs money.
  • Cannot schedule automatic delivery of reports.
3 - Marketing and communication.
  • As a public entity, we don't track ROI per se. Agorapulse has saved us staff time by simplifying management.
Agorapulse stacks up very well against Sprout, with each winning at certain aspects. For example, Sprout has a better reporting tool, but AgoraPulse allows for multiple content queues. Agorapulse is far more monetarily efficient for more than one user or more than 5social accounts to monitor.

Agorapulse pales in comparison to Socialbakers' analytics suite. It truly was powerful and excellent for competitive analytics. However, the price was notably higher and that's before publishing and comment monitoring radically inflated Socialbakers' price point.

I'd tried Hootsuite out awhile back but never liked its interfaces compared to Agora and Sprout.
Great for organizations with social budgets larger than "bare bones" or organizations that would like to manage social media as a team.

Agorapulse Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
Not Rated
Content planning and scheduling
9
Audience targeting
Not Rated
Workflow management
Not Rated
Customer interaction histories
9
Bulk actions
Not Rated
Lead generation
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
Not Rated
Instagram
10
Campaign success analytics
6
Real-time tracking
Not Rated
Competitor analysis
6
Role-based user permissions & privileges
Not Rated
Mobile access
7