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I'm A Fan of Crimson Hexagon Forsight
February 19, 2016

I'm A Fan of Crimson Hexagon Forsight

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Crimson Hexagon (legacy)

Overall Satisfaction with Crimson Hexagon, now part of Brandwatch

Crimson Hexagon is being used as a tool to extract social listening insights to inform strategy and creative. We also use the tool to measure campaign success based on conversation insights. The tool is solely used by the planning/strategy department of the agency.
  • Clearly presenting the most important metrics and information
  • Capabilities of slicing the data up however you choose
  • I like the ability to easily change the date range
  • I would like to see a single metric for sentiment (e.g., net sentiment)
  • Our analytics team has been able to impact the strategy of marketing efforts due to insights extracted using the tool.
  • We have been able to sell creative ideas to clients based on data pulled from the tool.
Our analytics team also use NetBase pretty extensively. Only within the last year have we started using Crimson Hexagon. It seems like the data Crimson pulls in is more all encompassing than any other social listening tool we've used.
I would recommend this tool to anyone working in the industry looking to improve their social listening insights.

Using Crimson Hexagon, now part of Brandwatch

50 - We're using the software primarily as a market research tool. The analytics team (which I'm apart of) definitely uses the tool the most, but the entire strategy/planning department has access to it.