Sales research and prospecting tool
February 28, 2018
Sales research and prospecting tool
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Data.com
Our sales and business development teams use Data.com to research potential sales prospects and gather account information. Data.com provides company data for us to target our prospects and allocate resources appropriately. We are also asked by our marketing team to pull information from Data.com on specific industries and company profiles.
- Data.com provides extensive industry information.
- The company and account profiles on Data.com are thorough.
- The integration to the Salesforce platform is extremely useful as it allows us to seamlessly push and "clean" our records.
- The database on contact information is limited.
- Larger companies are fairly easy to find information on but data is lacking on smaller organizations.
- The monthly limit of 300 credits can sometimes be a roadblock to pull data quickly.
- It has made our prospecting efforts more effective and efficient.
- We've been able to target prospects at a much faster pace.
- We've increased the size of our pipeline.
What I have found is that no single platform provides all the data we need, even Data.com. There are often inconsistencies between the information found on Data.com versus other platforms so we are using Data.com in parallel with these other platforms. The interface and the integration to Salesforce are the biggest advantages that Data.com has over these competitors but ultimately, the quality of the data is the most important criteria and I would say that are just on par.