Powerful Data Software
July 02, 2020

Powerful Data Software

Lauren Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • PeopleImport
  • MassEffect
  • MassImpact
  • Single Table Deduplicator
  • MassLeadConvert
  • Find / Report ID's

Overall Satisfaction with DemandTools

For the price point, DemandTools is an unmatched tool for cleaning up data in Salesforce (or Dynamics). It allows you to get extremely granular, and also apply your methodology to a large number of records at once. Once you've cleaned up what you have, it also allows you to put measures in place to prevent junk data from living in your database.
  • Normalizing data like country, state, etc. You have out-of-the-box scenarios you can instantly apply or you can create your own based on any field in your database.
  • Import contact records and easily associate them with accounts, leads, contacts and campaigns.
  • Dedupe records within and between leads, contacts and accounts. You have out-of-the-box scenarios you can instantly apply or you can create your own based on any field in your database.
  • The user interface looks very outdated and makes the tool seem more intimidating than it actually is.
  • The out-of-the-box scenarios are not always integrated into the user interface.
  • Over the 4 years I've been using this tool, the customer service has improved 200% but there are still some glitches.
  • DemandTools easily pays for itself in terms of time saved in initial clean and preventing junk data.
  • DemandTools can help you accelerate lead flow through your pipeline by ensuring leads can be scored properly, that the right version of the record is passed to sales, etc.
DemandTools is well suited for scenarios where you have a technical-minded person that understands how relational tables work who can jump in and try things. DemandTools is less appropriate if there isn't a technical-minded resource who can own the tool.