My Dynamic Yield Review
June 16, 2017
My Dynamic Yield Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
[The] Main use is personalization in the area of our news site - article recommendations and different actions triggered by user segments. Also some a/b-testing but we use other tools too.
Dynamic Yield is being used by a few business units inside our corporation.
Dynamic Yield increases user engagement and lowers churn.
Dynamic Yield is being used by a few business units inside our corporation.
Dynamic Yield increases user engagement and lowers churn.
- Article recommendations
- Some good ready made templates
- Good preview mode
- Personalization engine is a black box; we'd like to have more power to modify parameters in the algorithm
- Not clear and too many steps in making test cases
- Major ROI comes from article recommendations. We are able to increase article page CTR which directly converts to more B2B sales
- Negative: On large sites the pricing model is quite heavy
Dynamic Yield performs quite well, but Google solutions are a major competitor.