Exclaimer Explained
Updated August 09, 2023

Exclaimer Explained

Jimmy Harrell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Exclaimer Cloud - Signatures for Office 365

Overall Satisfaction with Exclaimer

Exclaimer is a signature add-on utility within our M365/O365 platform. Azure AD is configured with our "signature" groups. Users in these groups will have a company signature at the bottom of all outgoing Outlook emails. It is highly configurable, allowing consistent branded content to reach email recipients. The problem of looking for updated contact information for a company or knowing what department customers may be interacting with is instantly solved. Furthermore, we have also configured a "signature w/bookings" group allowing for a MS Bookings link attached to signatures of key users to support our showroom appointment system with integration into our w/MS Outlook Calendars.
  • Consistent branded content delivery
  • Easy to use signature templates
  • Seamless integration w/Outlook
  • SSO service seems to be lacking something. Although we have Exclaimer added as a SSO app in Azure, we've had challenges when adding new users into the Exclaimer portal for template editing when implementing SSO from M365.
  • Also, on the topic of adding new users, the links that are sent and the landing pages from them, along with the login errors (if any) - can be confusing. Resulting in users getting a frustrating first impression.
  • Although our signatures look great with standard hyperlinks! A new feature might be animated gif or something a bit more dynamic w/text that wouldn't flag security filters or run endlessly. Just some next level graphic option to get noticed or be remembered in an often crowded inbox.
  • The fact that we relied on a 3rd party tech partner and didn't have an account directly with Excaimer was negative because we didn't know the full feature-set or options w/templates, branding or even marketing. None of this was ever offered directly or indirectly. Fortunately we are working directly in the Exclaimer portal now & learning more about the entire suite.
  • In our market, branding & consistent accurate information is very important. When customers see how to find us on every email this is a serious positive impact for our customers and ROI.
  • Recently, one of our business objectives was to update our logo, color, & font slightly. Once all the graphics were created, the simplified email signature management saved us time by allowing us to quickly & seamlessly update signature templates for all users.
With just a few key templates, each pulling different data, we're able to manage many user signatures. The benefit of being able to attach different information & different actions to different groups of users is really in the signature consistency & administration efficiency. For instance, our sales/showroom team has an extra option allowing for customers to book appointment time w/them for various project needs through MS Bookings at two different showroom locations, while our admin or production team's signatures do not show this option.
To my knowledge we have not experienced any compromise of data or availability through Exclaimer. Our signatures are always there and with SSO implemented through Azure our templates are always safe. Moving forward I'd like to see us get more into the marketing solutions of Exclaimer and would expect the same level of security w/those campaigns.

Do you think Exclaimer delivers good value for the price?

Yes

Are you happy with Exclaimer's feature set?

Yes

Did Exclaimer live up to sales and marketing promises?

Yes

Did implementation of Exclaimer go as expected?

Yes

Would you buy Exclaimer again?

Yes

Exclaimer is well suited for any business in any industry that needs professional, standardized, consistent & highly customizable signatures. It has an easy to use intuitive interface for creating signature templates. It's easy to update just one template that will then update many users signature lines. In our case, as a SMB, we integrated it w/ O365 / Outlook, which did require some level of "technical setup" in Azure AD to function. I suppose smaller businesses could rely on standard signature templates from their email provider / software but these will need to be managed individually & really don't integrate as a marketing tool.