Falcon.io Pros and Cons
April 27, 2019

Falcon.io Pros and Cons

Lainey Graham | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Software Version

Falcon.io (legacy)

Overall Satisfaction with Brandwatch

Falcon.io is currently being used by the content marketing team and customer service to coordinate and publish content to Facebook, Instagram, Twitter, and to answer customer direct messages. It is also used by our content marketing team to gather metrics and determine the success of various content pieces and campaigns.

Pros

  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.

Cons

  • Falcon.io does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
  • Falcon.io will often not publish posts that don't meet certain niche creative requirements of different social platforms. It would be helpful if they provided an error while you were creating the post rather than failing to publish later.
  • Falcon.io does not currently post to Instagram stories. This is a capability that they need to compete in their space.
  • Negative. We have not made as much from the content we've published as we've spent on the software.
We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.

Brandwatch Feature Ratings

Using Brandwatch

3 - Customer Service, Social Media Management, and Content Marketing.

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