Falcon.io Pros and Cons
Lainey Graham | TrustRadius Reviewer
April 26, 2019

Falcon.io Pros and Cons

Score 2 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Falcon.io

Falcon.io is currently being used by the content marketing team and customer service to coordinate and publish content to Facebook, Instagram, Twitter, and to answer customer direct messages. It is also used by our content marketing team to gather metrics and determine the success of various content pieces and campaigns.
  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.
  • Falcon.io does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
  • Falcon.io will often not publish posts that don't meet certain niche creative requirements of different social platforms. It would be helpful if they provided an error while you were creating the post rather than failing to publish later.
  • Falcon.io does not currently post to Instagram stories. This is a capability that they need to compete in their space.
3 - Customer Service, Social Media Management, and Content Marketing.
  • Negative. We have not made as much from the content we've published as we've spent on the software.
We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.

Falcon.io Feature Ratings

Boolean keyword searches
2
Filtering out noise/spam
3
Sentiment analysis
3
Broad channel coverage
5
Content planning and scheduling
3
Audience targeting
Not Rated
Content optimization
3
Workflow management
5
Customer interaction histories
8
Bulk actions
Not Rated
Lead generation
Not Rated
Content marketing
5
Paid media management
Not Rated
Campaigns and promotions
3
Twitter
7
Facebook
5
LinkedIn
7
Google+
Not Rated
Instagram
3
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
2
Competitor analysis
2
Role-based user permissions & privileges
9
Mobile access
2