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Very simple and straightforward to use
May 31, 2022

Very simple and straightforward to use

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

We use Folloze for our clients, particularly for 1:1 and 1:few - primarily outbound campaigns. We use the platform to create pages, as well as for email outreach. I have also used it as a landing page for inbound traffic from social campaigns. Our main reasons for using it are the ease of creating and setting up a personalized page, but also for the analytics that sits behind it.
  • Ease of use for setting up a personalised pages at scale
  • Analytics, down to exactly who has been viewing what and for how long
  • Email outreach, including integration into Marketo and other platforms
  • Exporting analytics data can be awkward - e.g. setting filters on the analytics dashboard, but then when exporting to Excel it will ignore the filters so you have to replicate the filtering in Excel
  • Functionality with some pages not appearing correctly when embedded into Folloze - great for some, but not possible with others, so the alternative is to send them away from the main page into a new tab
  • Not a major issue, but email management, in general, could be a bit slicker - e.g. for selecting a template to use, you currently have to scroll through a list of full emails (not just the title) to select the right one to use - problematic if you have a lot.
  • It's certainly impressed clients and contacts - seeing their own personalized microsite set up
  • It's been great for quickly turning words into actions due to the speed and ease that which a site can be created
  • It's given us a more collaborative approach, working directly with the client to make sure we're keeping pages updated, and mentoring them on how to use them too
Folloze is extremely straightforward to use - it's highly intuitive and mostly self-explanatory. Perhaps the most complex thing is setting up personalized instances of the same page, however even this is made simple - though it does feel like it could be a bit more optimized, for example having a view that shows the personalized instances and going into each to make changes, rather than doing this at a board level for each variation. It's a fairly minor point, but it's the difference between going to the 'title' section of the board and changing this for 'instance a', b, and so on, then going to the 'subtitle' and other sections - versus just having a separate tab or section where you can navigate between the different instances.
The Folloze team is great. They're always very quick and responsive to any issues or problems I have, and always offer to jump on a call if necessary for more complex issues. Very flexible, understanding, and professional at all points. - can't think of ever having any issues which they weren't able to help with or at least give a straight answer if something wasn't possible.

Do you think Folloze delivers good value for the price?

Not sure

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Folloze go as expected?

I wasn't involved with the implementation phase

Would you buy Folloze again?

Yes

Using Folloze for 1:1 personalization at an organizational level is very good, as are the personalization features you can use to make a 1:Few campaign stand out. Email sending directly through the platform can be a bit limiting, but it does helpfully have support for using other email platforms which are appreciated.