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Folloze

Folloze

Overview

What is Folloze?

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…

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Recent Reviews

Folloze honest review

3 out of 10
November 13, 2023
Incentivized
It is used for creating an experienced board. for various pieces of content that are uploaded to the portal. There are 2 mainboards on …
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Game-changer for ABM

8 out of 10
December 23, 2022
Incentivized
We run account-based marketing campaigns with high levels of personalization on Folloze. The platform helps us to craft a very specific …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Executive in Marketing
Information Technology & Services Company, 501-1000 employees
MM
Maureen M
Sr. ABM Practitioner
ServiceNow (Information Technology & Services, 10,001+ employees)
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Pricing

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Folloze

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

See Folloze in Action

Tourial
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Product Details

What is Folloze?

Folloze states their mission is to empower B2B marketing teams looking to respond to a new generation of B2B buyers through their Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, personalized to their own individual customer journey.

Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.

Folloze Features

  • Supported: ABM
  • Supported: Channel marketing
  • Supported: Demand Generation
  • Supported: Folloze live events
  • Supported: Sales Orchestration
  • Supported: 6sense solution

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions. Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks. Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages. B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination. Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.Screenshot of Folloze's B2B marketing and sales orchestration plays. Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

Folloze Videos

Watch Folloze discusses the potential of digital live events and the top-5 strategies that will help drive growth in 2022.

Watch In a digital-first marketplace, the most engaging, successful events are becoming smaller and more personal. For frontline marketers, Folloze Live Events aims to deliver memorable and unique virtual event experiences.

Watch From Folloze and Laura Ramos, VP and Principal Analyst from Forrester, a webcast of guidance for evolving the performance of core account-based programs.

Watch Marlowe Fenne, ABM Senior Manager at FireEye with Randy Brasche, VP Marketing at Folloze provide advice on how frontline marketers can become the digital architects of data-driven and personalized buyer experiences.

Watch An overview of the Folloze Buyer Experience platform, including specific use cases that support each stage of the buyer journey

Watch An overview of Folloze Live Events, a brand new way for frontline marketers to execute targeted virtual events, with no technical support or expertise required

Folloze Integrations

Folloze Competitors

Folloze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish

Folloze Downloadables

Frequently Asked Questions

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.

Uberflip, PathFactory, and Hushly are common alternatives for Folloze.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Folloze are from Enterprises (1,001+ employees).

Folloze Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)100%
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Comparisons

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Reviews and Ratings

(69)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
November 07, 2023

No-Code Personalized Marketing Experiences.

MM
Maureen M
Sr. ABM Practitioner
ServiceNow (Information Technology & Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Leverage the Folloze platform to activate ABM orchestration across the Marketing and Sales organization to target and launch personalized digital experiences for customers and prospects. ABM campaigns launched from the Folloze platform drive specific engagement, and we're able to influence and acquire customers as well as strengthen our partnerships and help customers reach their business goals.
Pros and Cons
  • Promote and capture registrations for live and digital events.
  • Present content in an organized manner and track engagement back to individual people.
  • Use dynamic personalization functionality to provide a unique experience for customers and prospects.
  • Flexibility using personalization rules.
Likelihood to Recommend
Folloze is an excellent tool for orchestrating account-based marketing strategies, launching 1-off and long-term nurture campaigns, managing content, and using engagement reports to plan specific follow-up touch points.
Folloze Feature Ratings
ABM Integrations (2)
100%
10.0
Integrations with third-party software
100%
10.0
Automated workflow & orchestration
100%
10.0
Intent Data (3)
70%
7.0
3rd party intent signals
70%
7.0
Downstream intent signals
70%
7.0
Account identification
70%
7.0
Audience Segmentation & Targeting (3)
70%
7.0
Standard visitor segmentation
70%
7.0
Behavioral visitor segmentation
70%
7.0
ABM sales intelligence
70%
7.0
Engagement (5)
76%
7.6
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Syndicated content
N/A
N/A
Personalization
90%
9.0
Engagement data tracking
90%
9.0
Ad Campaigns (5)
N/A
N/A
Ad campaign creation
N/A
N/A
Display advertising
N/A
N/A
Contextual advertising
N/A
N/A
Social advertising
N/A
N/A
Ad reporting and analytics
N/A
N/A
Return on Investment
  • Assisted with driving engagement among C-level executives, drive awareness.
  • Generate awareness across business units and people who are difficult to reach otherwise.
Usability
10
Folloze is extremely easy to learn and use. The no-code platform makes it very easy to train both marketers and sellers/SDRs on how to leverage the platform too. From uploading and managing content to using personalization rules, Folloze empowers users to quickly create custom experiences to raise awareness, educate and strengthen partnerships.
Support Rating
10
The Folloze Customer Success Team is very quick to answer questions or assist with complex requests that require additional programming. They have been instrumental in helping our organization to learn and use the platform and empowering us to launch unique experiences for our customers and prospects.
Alternatives Considered
Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality.
Other Software Used
Users and Roles
1000
Account Based Marketing, Field Marketing, Pre-Sales, Sales, Global Campaigns, Field Events, Virtual/OnDemand Events, Global Events.
Support Headcount Required
5
Marketing Operations
Business Processes Supported
  • Drive engagement
  • Promote curated and custom content to customers and prospects
  • Capture registrations or form submits
Innovative Uses
  • Track engagement from direct mail programs
  • Capture engagement data and launch targeted campaigns
Future Planned Uses
  • Host virtual meetings/events
Likelihood to Renew
10
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Products Replaced
Not Sure
Key Differentiators
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Ease of use and ease to integrate with other systems makes Folloze the best engagement tool in their class.
Evaluation Lessons Learned
N/A
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Issues
  • Reminding users to activate their Folloze account
Implementation Rating
10
I was not involved with the implementation of Folloze. This project was executed before I was hired.
Premium Support
We did not purchase premium support because we have Folloze experts in-house.
Exceptional Examples of Folloze Support
We had an integration question about linking Folloze to our new Cloud content repository. The Folloze team got on the phone with our IT department and explained how the integration would work and provided them with follow-up materials to review for future consideration.
Easy Tasks
  • Board design in the new version of Folloze is amazing! It's so easy and intuitive!
  • Uploading content and organizing content
  • Building boards and adding/moving sections is so much easier on the new version of the platform.
Difficult Tasks
  • I still find personalization a little cumbersome to use
Mobile Interface Availability and Impressions
Yes
The mobile interface is really nice. The experience is seamless and looks great on any mobile device.
September 16, 2022

Great customer engagement with Folloze

JF
Jessica Felix
Senior Manager Global Strategic Account Marketing
Qlik (Information Technology & Services, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Folloze to drive content out to my key customers and prospects within our customer base.
Pros and Cons
  • quick upload of content
  • quick design features
  • integrates with Marketo
  • more design options
  • giving my sales access to the reporting
  • getting more templates
Likelihood to Recommend
Folloze helps you in prospecting and getting content out fast to your clients
Return on Investment
  • engage the community within our customer base
  • increase content visibility within our accounts
  • makes sharing within the team easier
Usability
7
you need a bit of training but other than that is quite easy to use, but difficult when you want to understand who can view and who not and if you want to exclude domains from viewing
Support Rating
3
take too long to answer questions but might have to do what package you book?
Alternatives Considered
we used kapost back at my old company and it was very well perceived for content sharing internally in teams and all of marketing had access to it.
Other Software Used
Users and Roles
5
Marketing and BDR Funktion use the Folloze pages for new customer acquisition but also engaging existing customer. we use it in Marketing for campaigns and sending out information to customers in BDR calls.
Support Headcount Required
1
you do not need much skills to explain folloze, but your team will need to spend some time to set up pages and get the right content to link with the folloze boards.
Business Processes Supported
  • Sales Acquisition
  • Customer Adoption
  • Information sharing
Innovative Uses
  • seing who visits the pages
  • form fills for customer community joining
  • new visitors engaging via online campaigns
  • growing user base
Future Planned Uses
  • roll out to all of sales
  • content repository and seeing what content works well and what does not
Likelihood to Renew
10
i use it every day and its a great tool to showcase how customers and prospects are engaging with our staff, Sales, CSM, MKT and the rest
Products Replaced
No
Key Differentiators
  • Product Features
  • Product Usability
the single most important was the usability of the product and that you can see who is visiting the pages when in use with Marketo campaigns
Evaluation Lessons Learned
no we did spend a lot of time testing the tool but what could be better is the response you need when you are stuck in the tool its-self and with designing a board.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
Implementation Issues
  • training staff
  • getting licences distributed
  • onboarding and content selection
Implementation Rating
10
its very easy as its in the cloud and online ready available to use
Training Types Used
  • Online Training
  • No Training
Online Training
5
5 as we did it with our own people in house and not with Folloze
Ease of Folloze Training
yes
Product Configurability
6
could havmore designs and templates but what i hear that is coming soon
Configuration Lessons
before you take a site life you always have to know the audience and make sure you are presenting the right content to the audience and lock the page down if it is to be only seen by one client or domain
UI Customization
No - we have not done any customization to the interface
Extensibility and Customization
No - we have not done any custom code
Additional Customization Considerations
we did not do any
Premium Support
no we do not have premium support
Bug Resolution
Yes
yess but it was resolved fairly quickly,
Exceptional Examples of Folloze Support
we have a been treated well as a customer at Folloze and get to know all the new stuff they bring out and have discussions with the CSM on specific things we want to see or do with t product
Easy Tasks
  • uploading content
  • analysing viewers
  • changing content and design on pages
Difficult Tasks
  • changing design s on boards
Mobile Interface Availability and Impressions
Yes
The websites can be viewed on mobile devices and are designed so you can view them on a mobile phone also.
Scalability
6
there are still a lot of things that need to be made available within the product
Reliability and Availability
9
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc.
Performance
8
pages load slow sometimes
Systems Integrated With
  • salesforce
  • marketo
  • advertising tools
Future Integration Plans
we have all we need to integrate working already with folloze
Types of Integration
  • Single Signon
Ease of Integration
10
Integration Lessons Learned
just list all the integrations you need or want and work yourself through
Pre-Sale Experience
10
great company nice people and great tool
Post-Sale Experience
10
Professional Services
10
Key Negotiation Points
na
Contract Terms and Pricing Model
5
cannot disclose
Dealing with Folloze
get a CSM on board and an email for asking questions when setting up for support
Upgrade Process
No
Upgrade Benefits
  • we did not do an upgrade
Anticipated Benefits from Future Upgrades
  • more templates
  • better design functionality
Migrating Between Editions
No
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