FullStory has helped us to unlock CVR & revenue growth through optimization of our user experience
December 23, 2022
FullStory has helped us to unlock CVR & revenue growth through optimization of our user experience
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with FullStory
We utilize FullStory for proactive exploration of consumer friction issues across our sites. The tool gives us great insight into consumer pain points, with metrics that give us impact for prioritization. We also utilize FullStory for replication of user errors, which gives us insight into quick fixes for bugs logged against our sites. Heatmapping is another area our UX Research team utilizes to understand how consumers are interacting with our experiences.
- Watched elements make it easy to track specific consumer user flows & understand impact
- The UI is simple & easy to use
- The ability to quantify impact to CVR is hugely helpful
- There is some very specific vocabulary tied to usage of the tool but it is straightforward once you're used to it
- Improved CVR
- Improved consumer experiences
- Increased revenue across key user flows
Based on the functionality & support we've scoped for FullStory, we have much more in terms of capability and expertise than we've had in the past.
Do you think Fullstory delivers good value for the price?
Yes
Are you happy with Fullstory's feature set?
Yes
Did Fullstory live up to sales and marketing promises?
Yes
Did implementation of Fullstory go as expected?
Yes
Would you buy Fullstory again?
Yes