Sales Coaching Software

Sales Coaching Software Overview

Sales coaching software provides direct feedback to sales reps and managers about how to improve overall rep performance. Many sales coaching platforms record, analyze, and provide insights on audio and video sales calls. For example, the software can identify how much time each participant spent talking during the call, the next steps offered by the sales rep, and provide insight into what deal stage and account is in.


Most sales coaching platform vendors now offer AI-based call intelligence and suggestions. This may take the form of AI-recommended rep improvement opportunities, important moments within the call, level of deal risk, and ideal next steps.


Typically, sales coaching software vendors provide customers with a certain amount of cloud storage space for previous calls. The recordings are then tagged with the corresponding rep information for easy access later on. This can be helpful for sales reps or managers that want to go back and listen to a call again, either to learn from it or gather account information.

Top Rated Sales Coaching Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Sales Coaching Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Sales Coaching Products

(1-21 of 21) Sorted by Most Reviews

Chorus.ai

Chorus.ai

Customer Verified
Top Rated
TRUE

AffectLayer in San Francisco offers Chorus.ai, a platform for generating actionable call notes and insights into sales conversation for optimization and sales enablement or training purposes harnessing AI.

Gong.io

Gong.io

Customer Verified
Top Rated

Gong.io is described by the vendor as a revenue intelligence platform for B2B sales teams that captures sales conversations, understands the content of those conversations, and delivers insights to help businesses win its unfair share of the market.

Brainshark

Brainshark is a video presentation platform for sales enablement, now from BIgTinCan (acquired August 2021).

MindTickle

MindTickle is a sales training platform. It has features for onboarding, product training, coaching and ongoing performance checks that helps companies to prepare their sales teams and partners. The vendor says their solution allows companies to do this in a scalable and effective…

Wingman

Wingman is a real-time sales coaching tool that gives sales reps the right information at the right time, while they are on a call. Wingman automatically joins sales calls and based on the conversation, cue-cards show up to help sales reps with customer objections, questions and…

SalesHood

SalesHood headquartered in San Francisco offers their sales enablement tool which contains sales learning and coaching modules, content management with best practice features and guidance as well as to improve collaboration between marketing and sales, and also sales content analytics.…

Revenue.io (formerly RingDNA)

Revenue.io (formerly RingDNA ) is presented as a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, its Intelligent Dialer for Salesforce aims to help outbound sales reps use Revenue.io to make more calls, connect with up to 400% more prospects,…

Key Features

  • Call notes & tags (12)
    95%
    9.5
  • Dialer-CRM integration (12)
    86%
    8.6
  • Contact preview (12)
    84%
    8.4
Bigtincan

Bigtincan is a mobile content sales enablement platform, designed to make accessing and presenting content easier for salespeople. Marketers can create logic to recommend content for salespeople to share with prospects on their mobile device, based on the stage of the deal. Then…

Ambition

Ambition is a sales gamification software solution offered by Ambition Inc.

Showpad Coach (LearnCore)

Showpad Coach (formerly LearnCore) is a corporate-focused learning management software solution developed by VLinks Media and acquired by Showpad June 2018.

Aspect Performance Management

Aspect Performance Management is a tool that can reveal insights by enabling the tracking of personal and group performance vs. goal using a wide range of metrics with data sourced from many contact center systems. It includes Aspect Coaching, which helps ensure staff gets the corrective…

Dailo

Dailo is a constantly evolving training platform for creating dialog simulations that can be accessed on web/mobile/ and vr with its own speech module and control over the avatar behaviour. Trough web interface it’s quick to create new simulations as well as to edit them, combine…

Syandus

Syandus in Exton aims to simulate human coaching and mentoring in software for rapid deployment at scale. Syandus automates simulated experiences with virtual responsive characters to deliver skill-based coaching, with built in analytics.

Awarathon

Awarathon is designed to address the requirements of fast-growing sales teams, and equip users with actionable information needed to optimize a sales force. Awarathon provides an environment for staff to practice their learning in any scenario, with security and data backup so practice…

QEvalPro

QEval is Etech Global Service’s SaaS-based call center quality monitoring software, specifically addressing operational issues. It is a Call Center Call Monitoring Software designed to play a major role in accomplishing stringent demands of quality, customer experience, and compliance.…

Pathlight

Pathlight is a Realtime Performance Management (RPM) platform that by consolidating performance data, coaching, and communication in one place, is designed to drive data-driven management at every layer of the organizational chart. Based in San Francisco, CA, the company boasts…

SmartWinnr

SmartWinnr is a platform designed to keep sales teams up-to-date with product knowledge, guarantee uniform messaging during customer interactions, and increases sales. The solution uses: - Gamified KPIs - AI-driven quizzes and regular reinforcements to drive knowledge - Continuous…

Balto

Balto is a real-time guidance tool for contact centers from Balto Software in St.Louis. Balto provides sales managers a way for to coach call rep behaviors at scale, maintain quality, and know what's working and what's not. Balto offers dynamic prompts, listens to both sides of a…

Convin.ai

Convin.ai is a Conversation Intelligence platform for remote sales teams. Convin's Conversation Intelligence Platform analyzes sales conversations to uncover the “Whys” about wins & losses. It integrates with sales tech-stack to capture and transcribe sales conversations and…

Outreach Kaia

Turn data into dealsIdentifying risks and staying ahead of the competition requires diving deep into deals and massive amounts of time — time that should be spent selling. Outreach Kaia does the work with a single view into the rich history of all rep's meetings, recapped in what…

Observe.ai

Observe.AI, a provider of Contact Center AI in San Francisco, supports customer experiences and agent performance by helping to analyze interactions, extract sentiment insights and streamline workflows. With Observe.AI, businesses transcribe interactions to coach agents while gaining…

Learn More About Sales Coaching Software

What is Sales Coaching Software?

Sales coaching software provides direct feedback to sales reps and managers about how to improve overall rep performance. Many sales coaching platforms record, analyze, and provide insights on audio and video sales calls. For example, the software can identify how much time each participant spent talking during the call, the next steps offered by the sales rep, and provide insight into what deal stage and account is in.


Most sales coaching platform vendors now offer AI-based call intelligence and suggestions. This may take the form of AI-recommended rep improvement opportunities, important moments within the call, level of deal risk, and ideal next steps.


Typically, sales coaching software vendors provide customers with a certain amount of cloud storage space for previous calls. The recordings are then tagged with the corresponding rep information for easy access later on. This can be helpful for sales reps or managers that want to go back and listen to a call again, either to learn from it or gather account information.

Sales Coaching Goals


The overall goal of sales coaching software is to help train sales reps to be more productive and efficient on calls, follow best practices, and identify up-sell and cross-sell opportunities in real-time. These platforms are designed for use by sales reps and sales managers alike. Some software products within this category, such as Chorus.ai and Gong.io have solutions available for other revenue-driving teams as well, such as marketing and customer success/service.

Sales Coaching Software Features

Most sales coaching software will offer the following features:


  • Sales call/meeting recording

  • Shareable meeting recordings/call snippets

  • Call/meeting transcription

  • Speaker identification

  • Deal/account health metrics

  • Meeting intelligence

  • AI-based recommendations

  • Cloud storage space for call recordings

  • Integrations with online meeting software

  • Integrations with calendar software

  • Integrations with CRM systems

Sales Coaching Platforms Comparison

There are multiple sales coaching software options available, so consider these key factors before deciding which one to purchase:


  1. Focus of the tool: are you looking for a sales-specific coaching tool or one that all your revenue-driving teams can use? Certain sales coaching platforms are designed primarily for sales managers and reps to use, while others have other use cases too.

  2. Ease of use: how frequently will your sales reps be using the tool? If the answer is ‘all the time!’, then make sure the new tool you’re purchasing is user friendly enough for your reps to become comfortable with it. As many sales managers and leaders know, a difficult to use sales tool is unlikely to be adopted across the sales team. Signing up for a free trial of a few different solutions is a great way to get a feel for the overall usability level of a given product.

Pricing Information

Prices vary from product to product, depending on the number of users included in the license and the range of features included in the platform. Most vendors do not publicly disclose pricing information on their website but will provide more information on request.


Frequently Asked Questions

What does sales coaching software do?

Sales coaching software records and analyzes sales calls to help provide sales reps with customized feedback and coaching. These tools can be used to help train new reps, keep track of rep performance while on calls, identify high-performing reps, see how well best practices are being followed, etc.

Individual reps can also go back and use call recordings and transcriptions to listen to calls later. Sales managers can use dashboards and metrics provided by these tools to get an overall view of sales rep productivity.

Why should sales teams use sales coaching software?

Sales coaching software can help sales managers and leaders make sure their sales teams are consistently staying on message and are following best practices. For new sales reps and business development reps, listening to examples of high quality sales calls is a great way to learn how successful sales reps are talking about the products their company sells.

Along with managing sales rep productivity and new rep onboarding and training, sales coaching platforms also provide deal and account-level intelligence that would be hard for sales reps to extract from sales calls on their own. Many tools now offer AI-based recommendations and can pinpoint important moments within calls and highlight them for reps.

What are the best sales coaching platforms?

There are multiple sales coaching platforms available, but here are some of the most popular ones on TrustRadius: