A good tool that incorporates different aspects of process automation and with a potential for improvement.

Generally speaking, the experience with groove is positive. I’ve worked at other companies where the work was done manually to contact customers and once introduced to a tool like Groove it’s hard to go back to the previous moment. Below I leave some positive considerations and points that I believe the platform could be better: Positive: Automatic integration with SFDC is essential at work, all Activity Log work, pulling directly from SFDC contact list or 1 to 1 is very practical once you get used to it. Separation by campaigns, process automation, and the option to add customizable options such as first name, company, and at the same time have a fallback if the right data is not written, brings a lot of confidence. Points to improve: My main problem today is finding a contact within the groove. Once I add this contact it is very difficult to manually find this contact in the midst of so many flows, the search bar does not work, and looking for flow by flow and step by step is neither practical nor intuitive. Another point is the fact that sometimes the tool is flagged as a mass email campaign.