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Go to solution for digital advertising
October 10, 2022

Go to solution for digital advertising

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with GroundTruth

GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. GroundTruth enables us to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well.
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
  • There is a learning curve to GroundTruth. The UI/UX can be improved further
  • Bounce rates are high due to mobile only campaigns
  • Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.
  • Setting up campaign and creatives
  • Decide the target audience
  • Bulk upload locations into the campaigns using CSV
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and helped us understand the pricing plans and the tool usability in the first meeting itself with relevant demos.

Do you think GroundTruth delivers good value for the price?

Yes

Are you happy with GroundTruth's feature set?

Yes

Did GroundTruth live up to sales and marketing promises?

Yes

Did implementation of GroundTruth go as expected?

I wasn't involved with the implementation phase

Would you buy GroundTruth again?

Yes

Tableau Desktop, CleverTap, Jira Service Management (Jira Service Desk)
Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.