Powerful Tool for Conversion & Engagement, but Suffers From Unreliability of Client-Side Events
Updated March 26, 2022
Powerful Tool for Conversion & Engagement, but Suffers From Unreliability of Client-Side Events
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
Our Product teams use Heap to define & report on metrics, analyze user trends over time, and audit the customer experience, track website usage, and follow up on A/B tests. PMs and Analysts use Heap closely, but the resulting dashboards and findings are shared with the whole organization. At our company, Heap is most useful for 1) debugging/retracing a customer's path when something went awry, 2) funnel conversion reporting from Landing Page clicks to Checkout, and 3) observing long-term patterns.
- Preserving web analytics history
- Visualization, especially for A/B testing
- Real time data and fast results
- The Event Visualizer, which they market as one of their best features, does not work with every website.
- Race conditions - Heap gets confused when multiple events fire around the same time.
- Server-side and client-side events don't play nice in Heap. When making a funnel, it's best to stick to either server-side OR browser events, but not both.
- Evaluate the results of several A/B tests, the outcomes of which boosted conversion
- Audit poor user experiences and decrease the time it takes to identify a bug
- Detect outages real time
Heap can retroactively apply your event definitions to web activity that's happened in the past. That is invaluable to a startup.
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes