Powerful Tool for Conversion & Engagement, but Suffers From Unreliability of Client-Side Events
Updated March 26, 2022

Powerful Tool for Conversion & Engagement, but Suffers From Unreliability of Client-Side Events

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Our Product teams use Heap to define & report on metrics, analyze user trends over time, and audit the customer experience, track website usage, and follow up on A/B tests. PMs and Analysts use Heap closely, but the resulting dashboards and findings are shared with the whole organization. At our company, Heap is most useful for 1) debugging/retracing a customer's path when something went awry, 2) funnel conversion reporting from Landing Page clicks to Checkout, and 3) observing long-term patterns.
  • Preserving web analytics history
  • Visualization, especially for A/B testing
  • Real time data and fast results
  • The Event Visualizer, which they market as one of their best features, does not work with every website.
  • Race conditions - Heap gets confused when multiple events fire around the same time.
  • Server-side and client-side events don't play nice in Heap. When making a funnel, it's best to stick to either server-side OR browser events, but not both.
  • Evaluate the results of several A/B tests, the outcomes of which boosted conversion
  • Audit poor user experiences and decrease the time it takes to identify a bug
  • Detect outages real time
Heap can retroactively apply your event definitions to web activity that's happened in the past. That is invaluable to a startup.

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Heap is suited for a variety of analytical purposes, but it is best for tracking + reporting conversion, retention, and engagement. Its most basic features are easy to use, but its core value can be best unlocked by a proper analyst or front-end engineer. It is not appropriate as a Source of Truth. Browser events by nature are somewhat unreliable, so Heap data should not be used to report out to investors or the public. In other words, it's not a substitute for a proper database.