Item: Hootsuite
Rating: 8
Author: Sarah Baumann

Use Cases and Deployment Scope

We currently utilize it globally at my company. I personally use it daily for scheduling social media posts, reviewing trends and updates, and seeing what other sites across the globe are posting. Mainly though, I use it for scheduling social media posts. Utilizing Hootsuite has enabled me to plan more strategically, [quickly], and [more easily] than directly posting to each platform. It has also helped greatly with idea sharing globally.

Pros and Cons

Schedule posts ahead of time
Global content sharing
Saving time
Saving resources

Networks frequently disconnect
Tagging other accounts is hit or miss
Enterprise setup and implementation was lengthy and time-consuming

Return on Investment

Time savings
Resource savings
Global content/idea sharing boost

Alternatives Considered

Sprout Social

They each have their pluses and minuses but are very similar from a broad view. You’re almost comparing apples to apples. The user interface (UI) of SproutSocial is better in my opinion, but that’s okay.

Support Rating

I’ve never had to utilize their support group/page/FAQ.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

I use it both personally for freelance work and professionally with my global organization. It works well for both uses. It has its pluses and minuses but is one of the best (next to SproutSocial) in my humble opinion. The setup and implementation [weren’t] the easiest and it often disconnects networks (which is a pain).

Hootsuite, Tout Suite!

Software Version

Overall Satisfaction with Hootsuite