Efficient, Intuitive, Effective
December 03, 2021

Efficient, Intuitive, Effective

Holli Sampson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

Hootsuite gives our very small team the capacity to operate like a larger team. We can post across many social media platforms, with access to deep content development tools and in-network tools. Instagram stories can be scheduled with the use of the Hootsuite App and dropped to social with minimal taps through the system. Analytics are great and reports are customizable, can be saved and distributed to stakeholders. We have added efficiencies by utilizing tag options, campaign, and short link structuring, effectively helping us control and track content across different social media platforms. The recent acquisition and integration with SparkCentral [have] an ability to view overall messaging and way more.
  • Hootsuite's dashboard setup is highly customizable and intuitive.
  • Hootsuite's analytics tools are constantly audited and updated, resulting in increasingly useful reporting.
  • Hootsuite's user management setup is fast, efficient, and utterly awesome. From invites to sharing existing dashboards, it makes onboarding new employees a snap.
  • Hootsuite is reliably working to remain consistent through product upgrades and keep up to date with partner product changes, but it could always be done a little faster.
  • Printing styles for analytics reports are less than ideal.
  • Integrating add-on tools to the main system is likely in progress, but not yet a reality, requiring users to have multiple places to check.
  • This tool will allow an "army of one" to find more time in a day. Everything is in one spot, the tool is efficient, effective, and intuitive.
  • This tool helps us manage many people across 2 teams, hirings and vacancies occur, and this tool allows us to grant and manage permissions structure quickly and easily.
  • Analytics through this tool has allowed us an opportunity to provide in-the-moment data and snap reporting, keeping stakeholders and leaders in the know about social and communications issues, sentiment, or trends.
We selected Hootsuite for its customer service structure as well as the company's philosophy on tool management. Most social media management tools stack up the same at the enterprise level, but Hootsuite's commitment to customer service put them on top of the heap for us.
While the customer service team can't always help me get what I want, they always go above and beyond to try to do so. The system allows them to be personable and effective.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

We use Hootsuite primarily for managing social content across owned properties. In this regard, we still need to use a few additional tools depending on how and what we need to post. Instagram stories tools are great, but loading video to IGTV and Reels does become problematic, requiring team members to navigate to Creator Studio to complete the task. Hootsuite has untapped opportunities in compiling story analytics and could work to improve the system there.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
5
Sentiment analysis
8
Broad channel coverage
10
Content planning and scheduling
10
Content optimization
9
Workflow management
10
Automated routing and prioritization
6
Customer interaction histories
10
Bulk actions
10
Lead generation
5
Content marketing
10
Paid media management
7
Twitter
9
Facebook
9
LinkedIn
8
Instagram
9
Pinterest
Not Rated
YouTube
7
Campaign success analytics
Not Rated
Real-time tracking
10
Competitor analysis
7
Role-based user permissions & privileges
10
Mobile access
10