An excellent tool for serious communicators
July 26, 2022

An excellent tool for serious communicators

David Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

I wear many hats across multiple organizations, and Hootsuite is an important part of my daily business. I use it for our strategic external communications. I use it for competitive intelligence. I use it to keep myself aware of the world around me. Hootsuite simply allows me to keep all of the teams I work with better informed and better able to communicate with our external audiences.
  • Keyword search streams are critical to help with competitive intelligence work and understanding what people are saying about the companies I work with.
  • The main stream tames the Twitter firehose, making Twitter far more useful
  • The ability to schedule most posts in advance is a welcome feature
  • The app has a few quirks, but the quality of the app has improved considerably in the last couple of years.
  • IT is sometimes hard to see long threads, but direct links out to Twitter solves this.
  • Huge impact on our competitive intelligence efforts. With a properly curated Twitter feed and Hootsuite's stream search functions, we are able to in-house this function despite our small size.
I have a unique problem with the Hootsuite app on my BlackBerry Key2 that support was never able to solve (they just gave up). It's annoying, but the basic functionality is still there. Otherwise, their support has been pretty good over the last couple of years.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

We use Hootsuite primarily for Twitter and LinkedIn. If working with partners, I sometimes have to go and edit the resulting LinkedIn post to link properly to their profiles. Other than that, it performs exceptionally well.

Hootsuite Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
10
Sentiment analysis
8
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
7
Content optimization
Not Rated
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Content marketing
10
Campaigns and promotions
10
Twitter
10
Facebook
Not Rated
LinkedIn
9
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
10
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated