Overall Satisfaction with HubSpot
We host our website and our blog on HubSpot. The website platform includes functions for creating Call To Actions and for tracking their performance, which we use extensively. We live by the reports that the application generates, especially the "buyer's path" that lets us know where people start and where they end up. The SEO and keyword reports guide our content creation as well. Analysis of those, coupled with some Google reports, we establish our content strategy.
- HubSpot gives you insight into how users interact with your website so you can know where your content and presentation is strongest and weakest. This changes, which the tools make clear.
- The SEO reporting tools are especially powerful and really help you figure out which keywords are performing.
- The tools focus on creating quality inbound leads, which is exactly what our department is expected to produce, so we appreciate the "philosophical" alignment of the application.
- The version we have does not allow us to incorporate structured data.
- They have upgraded to a new version and we've had several challenges in making the migration work.
- Data within HubSpot is not always consistent from report to report, which is really not that big of a deal because overall the reports give you the direction you need and measure responses to your efforts.
- In a year we've doubled the number of inbound organic leads we generate per month.
- In that same year the quality of leads skyrocketed, as measured by our close ratio.
- Updating and maintaining our website and blog couldn't be easier.
Before HubSpot we approached the same work the same way, but we had only Google Analytics and AdWords for planning and we had only server logs and a few other clever tricks to figure out what was actually happening on our site. It was like looking at a statue covered by a sheet. HubSpot pulled the sheet off so we could see what was actually there.