HubSpot is Essential for Non-Profits!
October 24, 2014
HubSpot is Essential for Non-Profits!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Basic
Overall Satisfaction with HubSpot
All of our organization's marketing, social media, blog, and website are built on HubSpot. We couldn't live without it! Both our marketing and sales staff are using the tool. Several of us use it on a daily basis. It is also connected to our Salesforce platform so that we can connect contact insights to the account record. HubSpot increases our efficiency, and allows us to focus our attention on the visitors who matter most, rather than operating in an unfocused, “let’s please everyone” fashion. Using landing pages and forms, we gather information on our constituents' interests. Next, we use the lists to segment our main customer personas. Our team uses a variety of workflows to enhance engagement by creating "relationships" with people by automatically relaying additional opportunities for people to get involved based on their expressed interests. Since adopting HubSpot, we've saved 11% of our annual marketing budget by cutting ineffective traditional marketing activities and by practicing inbound marketing instead.
- Creating, editing, and sending emails. VERY easy and user-friendly. Also easy to add them into a set - or workflow - of emails that will send in a timed fashion automatically.
- Tracking interaction with all of our channels (social, blog, emails, websites). We can measure ROI and track engagement using the HubSpot dashboard and quickly make decisions to change strategy or stop something that is not working.
- Content optimization for our website -- our site is built on the HubSpot COS so we can show relevant content to visitors based on previous interaction and knowledge we have of them. This allows for personalization and more relevancy for the visitor.
- I have to say that HubSpot has made significant improvements to the UI since we began using it.
- Increased employee efficiency
- Increased customer/visitor knowledge/insight
- Since adopting HubSpot, we've saved 11% of our annual marketing budget by cutting ineffective traditional marketing activities and by practicing inbound marketing instead.
I have not evaluated or used similar products, HubSpot was it!
Using HubSpot
Sales and Marketing
Familiarity with email management tools (such as MailChimp or Constant Contact.)
Understanding of workflows or automated, timed marketing emails.
The concept of working with lists and functionality being based on lists.
An understanding of forms and collecting data.
Understanding of workflows or automated, timed marketing emails.
The concept of working with lists and functionality being based on lists.
An understanding of forms and collecting data.
- Email and enewsletters
- Blog
- Website
- Contact Us Forms
- Product re-order reminders
- Lead assignments
- Content optimization
Using HubSpot
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Uploading lists
- Email creation and editing
- Blog creation and editing
- Scheduling social media posts
- Dealing with the form fields on contact records
Yes - It gives basic interaction but not full functionality as on the web.