HubSpot is a winner in my books!
Updated September 23, 2019

HubSpot is a winner in my books!

Adam Lumley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Our marketing department uses HubSpot for all of our client based emails and for lead generation. They provide automatic client communications, lead intelligence, competitive analysis, analytics, automated reporting, and much more.
  • Onboarding with them was an extremely efficient process.
  • They organized the entire process and held our hand along the entire journey.
  • The automation workflows have saved us countless hours over the last year and a half.
  • There was a bit of a learning curve with some of the automation workflows with regards to making them work for us but that is no fault of theirs.
  • Their customer support has been exceptional at ensuring we get things figured out in a timely manner.
  • Their social media posting tools do not allow for target audience selection, but other than that they do what they are designed for.
  • We have found that our own rules for lead scoring are more beneficial than their predictive lead scoring models.
  • The time it takes to sync leads with our CRM can at times take up to 15 minutes.
  • It would be great if this window was shortened.
  • ROI with respect to time spend on marketing tasks is a big win.
  • Once something is set up, the automation simply takes over.
We made an attempt at automation with Act-On and were using Constant Contact to send emails for a long time.

We didn't get the ball rolling out of the gate with Act-On and our experience with the product suffered as a result.
Hubspot worked hard to make sure that we were up and running and they are still with us to ensure that we are getting our desired results.

The email templates we now use in Hubspot have removed the need for numerous people being involved in building our emails in Constant Contact.
The possibilities with Hubspot are extremely vast. Hubspot is very well suited for organizations who communicate with clients via email. The tools provided for lead nurturing are very helpful and effective. Hubspot is very well suited for medium to large businesses with a marketing department. Their full suite of tools may not be fully utilized by small businesses, but their CRM is free and would be a helpful tool to help them grow.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
9
Mobile optimization
10
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated