Item: HubSpot CRM
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We're currently using HubSpot CRM as our main CRM. Using a combination of prospecting tools, we directly export the contact info into our HubSpot CRM database. From there, we send out all of our emails in order to track progress and discussions with potential clients. We see all stages of our sales funnel through HubSpot CRM.

Pros and Cons

Sales.
Organization.
Notekeeping.

Third party app integration.
Issues with tracking at times.
Ability to export database from HubSpot CRM to somewhere else.

Return on Investment

Revenue growth.
Increased sales production.
Saved cost.

Usability

I've used Salesforce previously, but I find HubSpot CRM to be way more user-friendly. Customer service is great to interact with, and they are always on top of your case in order to solve any issues you might be having. It's nice that there's a dedicated account manager that handles my team and any questions that we might have.

Team Alignment Benefits

As a small team, it's important that we're always on the same page so that we maximize work productivity. Seeing what everyone is doing on HubSpot CRM with the tracking and notes feature, we're able to determine what contacts are best to reach out to. All the properties that are also in HubSpot CRM help us filter for exactly what we need.

Alternatives Considered

Salesforce.com

I've used Salesforce previously. The main reason I'm using HubSpot CRM is that my company was already fully integrated into that CRM. I do find HubSpot CRM to be much easier to use than Salesforce, however.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Winmo, Google Drive

Likelihood to Recommend

I believe HubSpot CRM would be best suited for a subscription-based company, such as Spotify or Netflix. Its user-friendly platform is able to easily help discern which contacts match certain criteria based on filters you put in. Where it struggles is B2B. You need to create your own property for brands, as there can be multiple subsidiaries within a parent company. This could lead to disorganization, but it is easily compatible based on how you use your CRM.

HubSpot Review for small companies.

Overall Satisfaction with HubSpot CRM