HubSpot; a tried and tested favourite
December 19, 2023
HubSpot; a tried and tested favourite
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with HubSpot CRM
I've used HubSpot Marketing software for several years and across a couple of organisations. Historically I've used it primarily for marketing tools such as analytics, social media management, landing pages and forms, email marketing and for automation. At Solace, it was the first piece of software that stitched everything together for us and helped us to start to gain a better picture of our customers and potential customers. It also ensured a degree of consistency and helped to streamline what had historically been incredibly disjointed, manual processes.
In my current organisation, I was keen to implement HubSpot from both a marketing and CRM perspective. As a growing business, it's important for us to have an efficient and cost-effective solution that allows us to manage our contacts, and to identify shared interests and to build a better picture of our target audience.
In my current organisation, I was keen to implement HubSpot from both a marketing and CRM perspective. As a growing business, it's important for us to have an efficient and cost-effective solution that allows us to manage our contacts, and to identify shared interests and to build a better picture of our target audience.
- Filters
- Active lists
- Engagement scores
- Can sometimes be too many steps to complete a process
- From time to time, bugs can case a few issues
- Could be more customisation in the contact layout
- Increase in social media engagement
- Improved unsubscribe rate
- Higher open rate
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par.
Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes.
comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes.
comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Do you think HubSpot CRM delivers good value for the price?
Yes
Are you happy with HubSpot CRM's feature set?
Yes
Did HubSpot CRM live up to sales and marketing promises?
Yes
Did implementation of HubSpot CRM go as expected?
Yes
Would you buy HubSpot CRM again?
Yes