My number 1 choice of CRM, but it needs updates!
Updated October 26, 2021

My number 1 choice of CRM, but it needs updates!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot Marketing Hub

We use HubSpot to nurture and track inbound leads and then push them to the sales team. The landing page tracking allows us to flawlessly track every campaign. We also appreciate the use of email and newsletter facilitation based on automated campaigns using workflows. We also use the dash boarding tools and they help automate reporting.
  • Workflows
  • Landing page Creation
  • Campaign tracking
  • Better integration with Salesforce
  • Easier template editing
  • Easier access to custom fonts
  • It’s expensive
  • Lack of seamless integration with other platforms
Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact to customize templates of emails and landing pages.

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

No

Did implementation of HubSpot Marketing Hub go as expected?

No

Would you buy HubSpot Marketing Hub again?

Yes

Salesforce Lightning Platform (formerly Salesforce App Cloud), Marketo
The platform itself is nice and pretty, however each feature seems to like a little bit of functionality. I do appreciate the ease of navigation through the platform and the ability to customize my landing pages.
Usually takes me between three and five days to receive any kind of answer that is not a complete copy paste of a template answer.
If a company is looking to automate lead capturing and nurturing, this is the right tool. It’s easy to make custom workflows based on a variety of conditions to filter leads and assign them to a campaign. The contacts section allows to see the history of their interaction with your website and open rates from the emails you sent.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
4
Ability to test dynamic content
4
Landing pages
7
A/B testing
6
Mobile optimization
5
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
6
Calendaring
6
Event/webinar marketing
4
Social sharing and campaigns
6
Social profile integration
6
Dashboards
9
Standard reports
9
Custom reports
9
API
3
Role-based workflow & approvals
2
Customizability
2
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
1