Insightful insights into Insightly
June 08, 2015

Insightful insights into Insightly

Andrew Tomkinson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Gratis

Overall Satisfaction with Insightly

I use Insightly as the primary CRM system to collate contact information, manage the sales process and keep track of communications. I particularly like the search/filter system along with tags - makes it really easy to compile marketing lists based on given parameters. I also really like the 'relationship' feature and the fact that you can customise the relationship types.
  • Really like the search/filter/tag system as it makes it really easy to compile marketing lists from a larger database.
  • Ability to set relationships between contacts e.g. employee/boss, husband/wife etc is an excellent feature, especially as you can create custom relationship types.
  • Backup of information is extremely easy. Highly recommended for peace of mind.
  • Quick to load and use from many devices.
  • LinkedIn integration, although I think this is due to LinkedIn's reluctance to cooperate with 3rd parties and not a fault of Insightly.
  • Lack of IMAP integration - the CC method is too onerous.
  • Increased efficiency, learning new CRM skills along the way as well as new business processes.
I use a combination of both. Base CRM is good for logging calls as it integrates with calls on your phone. After placing a call to a contact, it brings up a screen asking you to make a note of call content and outcome. Insightly would be even better if it did this.

Insightly has a free plan available, Base CRM doesn't.

Insightly has a cool UI, Base CRM is a bit bland and surgical.
Great for startups with a limited budget, you can begin with the free plan and upgrade as your business grows.

Insightly Feature Ratings

Customer data management / contact management
9
Workflow management
8
Territory management
7
Opportunity management
7
Integration with email client (e.g., Outlook or Gmail)
6
Contract management
6
Quote & order management
6
Interaction tracking
6
Channel / partner relationship management
6
Case management
Not Rated
Call center management
Not Rated
Help desk management
Not Rated
Lead management
5
Email marketing
5
Task management
9
Billing and invoicing management
Not Rated
Reporting
9
Forecasting
Not Rated
Pipeline visualization
Not Rated
Customizable reports
Not Rated
Custom fields
9
Custom objects
9
Scripting environment
Not Rated
API for custom integration
Not Rated
Not Rated
Role-based user permissions
Not Rated
Single sign-on capability
Not Rated
Social data
7
Social engagement
Not Rated
Marketing automation
9
Compensation management
Not Rated
Mobile access
9