Our CRO partner for carefree testing and quality support
April 11, 2024

Our CRO partner for carefree testing and quality support

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kameleoon

Our digital marketing team relies on Kameleoon every day to approve our UX/UI recommendations, boost our conversions (especially lead generation), and experiment with personalization. This tool accelerates our time-to-market, facilitating our development planning. It enables us to refine our strategies efficiently, reducing technical constraints and optimizing our processes, for better overall performance.
  • The widget editor: easy to use, with a number of predefined templates. A time-saver for classic uses and last-minute testing.
  • Reliability of test results: At a glance, you know when a test is viable, and it's easy to monitor.
  • Reactivity of support and CSM: Efficient and regular follow-up with numerous use cases to maximize our test roadmap
  • Minor bugs: mainly with the graphic editor. However, these are usually resolved relatively quickly.
  • Test preview: Not very user-friendly, especially for multi-support and responsive tests.
  • Requires knowledge of JS/HTML/CSS for advanced tests
  • In general, our tests are positive, with an average improvement of 20% (on the conversion rate). Even if the tests are not positive, Kameleoon automatically adapts the traffic if required to avoid any loss of conversion.

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Kameleoon go as expected?

I wasn't involved with the implementation phase

Would you buy Kameleoon again?

Yes

Kameleoon shines in personalizing user experiences, tailoring website interactions to user behaviors and demographic data to display targeted offers or adjust content. It's also ideal for optimizing lead generation pathways by experimenting with different layouts to enhance conversion rates and reduce drop-offs. Testing design changes to key site elements like navigation or layout to gauge their impact on user engagement and conversions is another strong suit of Kameleoon. However, Kameleoon is not designed for direct data collection from forms on its platform, requiring the use of third-party services for this specific functionality.

Kameleoon Feature Ratings

a/b experiment testing
9
Multivariate testing
8
Multi-page/funnel testing
7
Visual / WYSIWYG editor
8
Advanced code editor
8
Preview mode
7
Test duration calculator
7
Experiment scheduler
10
Dynamic experiment activation
8
Client-side tests
8
Server-side tests
8
Mutually exclusive tests
8
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Traffic allocation control
8
Website personalization
8
Conversion tracking
9
Goal tracking
9
Results segmentation
8
Experiments results dashboard
8