Easily navigate through this Sales Navigator review
October 03, 2017
Easily navigate through this Sales Navigator review
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
Who is using it: Sales & Marketing team
How it's being used: Sales navigator is mainly used for prospecting and identifying the right companies for which to commence outreach. Once the right companies are identified, you able to narrow the scope even further by identifying prospects whose title/area of the business aligns with your product. Sales nav also allows you to typically unlock the prospect's profile and personalize email/messaging to their past experience and, as a result, give the prospect a more compelling reason to speak with you
Business problems it addresses: gives the salesperson control over his or her own prospecting, which can lead to greater pipeline and more revenue
How it's being used: Sales navigator is mainly used for prospecting and identifying the right companies for which to commence outreach. Once the right companies are identified, you able to narrow the scope even further by identifying prospects whose title/area of the business aligns with your product. Sales nav also allows you to typically unlock the prospect's profile and personalize email/messaging to their past experience and, as a result, give the prospect a more compelling reason to speak with you
Business problems it addresses: gives the salesperson control over his or her own prospecting, which can lead to greater pipeline and more revenue
- Search: can quickly and easily find the right company or right prospect in a short period of time, which allows you to allocate your time more effectively
- Suggested leads: You can add your own personalized preferences, which allows you to identify the right prospects more quickly when you're browsing accounts.
- Suggested companies: For those who are targeting a specific vertical or geography and are having difficulty finding the right accounts, Sales Navigator saves you the hassle by suggesting companies that check both of those boxes, as well as company size
- Lead Feed: The homepage for lead activity feels clunky. I feel like improvements could be made in this area to filter some of the irrelevant feed out of the homepage.
- Suggested Leads: Sometimes it recommends lower level leads over higher level (c-suite, executive) leads in the Recommended Leads section.
- Company search: Allowing further segmentation of company size between 1,000 - 5,000
- Positive: time saved on prospecting by helping me identify the right leads at the right time. For example, when I get a notification that a saved lead switched companies and took on a better job, I understand a sales person that the individual will have a number of priorities/tasks when they first start, which is the ideal time to reach out. This, of course, leads to higher quality sales pipeline and more business closed.
- Positive: social features allow me to interact with prospects and build relationships, which in turn helps with nurturing and longer timeline deals that end up closing.
- Salesforce sales
Salesforce sales: I only used this tool a short while, but in the time I used it, I found it very clunky and less intuitive than Sales Navigator. Also, I can't speak to the level of integration in Salesforce sales, but with sales nav, I never have any issues integrating it with other applications such as gmail, Salesforce, and emailhunter.