Must have for Email Marketers
Overall Satisfaction with Litmus
We use litmus to create previews of our emails in various email clients and test whether the email is responsive.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.
Pros
- Litmus has snapshot of all the email clients.
- the builder is very helpful we are saving a lot of money on coding tools
- The analytics code gives email read time which is very insightful
Cons
- The analytics code creation process can be made simpler
- Money saved on HTML coding tools
- Time saved to manually testing emails on multiple devices
- Email deliverability helped us to identify the open rate issue we were facing
Yes, we create our email templates in litmus which synced with Marketo.
We were facing an open rate issue in our Arabic division. The email engagement and Spam testing helped us realize that the email deliverability has gone down as because of SPF issue.
We planned our DOmain warmup plan and closely monitored in Litmus too.
We planned our DOmain warmup plan and closely monitored in Litmus too.
My team uses litmus for each email, and while QAing the emails, the QA team uses proof feature to point out padding or rendering issues.
The email only goes forward for final approval only if it is approved in Litmus
The email only goes forward for final approval only if it is approved in Litmus
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes
Comments
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