Must have for Email Marketers
July 10, 2023

Must have for Email Marketers

Ashutosh Rai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use litmus to create previews of our emails in various email clients and test whether the email is responsive.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.

Pros

  • Litmus has snapshot of all the email clients.
  • the builder is very helpful we are saving a lot of money on coding tools
  • The analytics code gives email read time which is very insightful

Cons

  • The analytics code creation process can be made simpler
  • We use Marketo integration and we can only save the email in a specific location in Marketo
  • Money saved on HTML coding tools
  • Time saved to manually testing emails on multiple devices
  • Email deliverability helped us to identify the open rate issue we were facing
Yes, we create our email templates in litmus which synced with Marketo.
We were facing an open rate issue in our Arabic division. The email engagement and Spam testing helped us realize that the email deliverability has gone down as because of SPF issue.
We planned our DOmain warmup plan and closely monitored in Litmus too.
My team uses litmus for each email, and while QAing the emails, the QA team uses proof feature to point out padding or rendering issues.
The email only goes forward for final approval only if it is approved in Litmus

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

1. You must have litmus to test your email responsiveness, the browser is not accurate most of the time.
2. It has all the latest email clients and devices to test your email, especially iPhones.
3. the code builder is almost like Dreamweaver you can save a lot of money by using it.

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
10
Email deliverability reporting
9
Standard reports
10
Custom reports
8
URL Validation
9
Link Tracking
Not Rated
Spam Testing
10
Email Previews
10

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