Item: Litmus
Rating: 9
Author: Ashutosh Rai

Use Cases and Deployment Scope

We use litmus to create previews of our emails in various email clients and test whether the email is responsive.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.

Pros and Cons

Litmus has snapshot of all the email clients.
the builder is very helpful we are saving a lot of money on coding tools
The analytics code gives email read time which is very insightful

The analytics code creation process can be made simpler
We use Marketo integration and we can only save the email in a specific location in Marketo

Return on Investment

Money saved on HTML coding tools
Time saved to manually testing emails on multiple devices
Email deliverability helped us to identify the open rate issue we were facing

Litmus Integrations

Adobe Marketo Engage

Yes, we create our email templates in litmus which synced with Marketo.

Marketing Strategy

We were facing an open rate issue in our Arabic division. The email engagement and Spam testing helped us realize that the email deliverability has gone down as because of SPF issue.
We planned our DOmain warmup plan and closely monitored in Litmus too.

Collaboration with Litmus

My team uses litmus for each email, and while QAing the emails, the QA team uses proof feature to point out padding or rendering issues.
The email only goes forward for final approval only if it is approved in Litmus

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Other Software Used

Adobe Marketo Engage, Microsoft Dynamics 365, Wrike, Microsoft Teams

Likelihood to Recommend

1. You must have litmus to test your email responsiveness, the browser is not accurate most of the time.
2. It has all the latest email clients and devices to test your email, especially iPhones.
3. the code builder is almost like Dreamweaver you can save a lot of money by using it.

Must have for Email Marketers

Overall Satisfaction with Litmus