Litmus has made my overall job easier and better
Updated May 15, 2024

Litmus has made my overall job easier and better

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus for email tracking and analytics. As well as testing possible new features to make our emails stand out above the rest. To make sure they meet accessibility standards as well as be readable in a variety of different desktop and mobile email clients, whether it be a dedicated app or through the web.
  • Email tracking
  • Testing experimental features of emails
  • Coding HTML emails
  • Litmus inbox testing is a bit slow, and not receiving emails sometimes
  • Easier to test out emails, making the testing time shorter
The integration is great, being able to use the best part of both in creating easy-to-make emails and being able to track them and check out analytics afterward. Finding out issues in email journeys and being able to fix them prior to launching them, making them work on multiple clients.
Better overall emails, better testing suite, has made our overall emails render better across a range of clients, being able to even add specific items to make them render better on clients that are a bit more complicated on how they decide to render emails, making them all look cohesive and better, even when some clients dont want to render things properly.
We have been able to streamline the testing process through Litmus, making it much faster to test out new features, sometimes experimental in certain emails. It all just has enabled testing to be much faster without having to wait on approval as we can show the previews while working on them.
There is just no comparison in a way, Litmus offers a much greater range of features, from builder to previews accross various clients. Mailchimp only seems to allow very simple features compared to what Litmus itself has to offer.

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Coding and testing new emails to make sure they work well with a variety of different email clients. Whether those clients are on desktop, mobile, or web, so your emails can be read by just about everyone. As well as trying out some of their experimental features that might help boost your own emails.

Litmus Feature Ratings

WYSIWYG email editor
5
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Mobile optimization
8
Email deliverability reporting
9
Standard reports
8
Custom reports
Not Rated
URL Validation
Not Rated
Link Tracking
10
Spam Testing
Not Rated
Email Previews
9

Using Litmus

2 - The two people that use Litmus represent the digital marketing analyst, email analyst, email development, email marketing and email production.
2 - People who are interested in experimenting with new features, whether those be brand new or already out there but not implemented into the current marketing plan. People who can see the benefits new features can bring to email marketing. Those as well who want to have great emails and be accessible to everyone, and not just simply rely on email slicing as their only means.
  • Accessibility
  • Tracking
  • Analytics
  • Implementation of google gmail annotations
  • countdown personalized content
  • email guardian
  • being able to whitelist certain links that are always marked as broken in email guardian
Litmus has incredible features, from being able to to track how an email is doing, whether it is a simple marketing promotion email, or a more complex email journey. As well as its simple to use but well done email builder, allowing afterwards to view how the email will render in various email clients on both windows and MacOS, as well as mobile or desktop.