Item: Looker
Rating: 9
Author: Danilo Roberto Zerón

Use Cases and Deployment Scope

The primary business solutions that Google Looker Studio can help provide include data visualization, in-house custom performance dashboard creation, and internal-facing KPI reporting. The primary scope of our use case with Google Looker Studio (i.e., formerly Google Data Studio) is to help review keyword/search term performance, device-level performance, and ongoing budget/spend pacing.

Pros and Cons

Data Visualization.
Custom Performance Reporting Dashboard.
Performance Analysis.
Blending Cross-Channel Data.

Troubleshooting Data Errors.
Properly Ensuring Data Validation/Accuracy.
Inconsistent Custom Data Filtering Options.

Return on Investment

Device-Level performance informs budget allocation.
Budget pacing dashboard provides helpful daily insight for spend planning.
Unified search terms analysis produces streamlined visibility into 1) wasted ad spend and 2) new keyword expansion opportunities.

Alternatives Considered

Looker Studio, AppSheet and Google BigQuery

Google Looker Studio is an online tool for converting data into customizable, informative reports and dashboards. It is a free tool that turns performance data into informative, easy-to-read, easy-to-share, and fully customizable dashboards & reports. Google Looker Studio turns your data into fully customizable informative reports and dashboards that are easy to read and share.

Key Insights

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Other Software Used

Google Business Profile, Google Trends, Google Tag Manager, Google Ads, Microsoft Advertising

Likelihood to Recommend

An example of a scenario where Google Looker Studio is less appropriate for a business would be a start-up that is seeking to keep costs low, and that is advertising or seeking to report on performance data across multiple platforms. Google Looker Studio has the capability to "blend" cross-channel data into a singular report, but this feature does require a paid "connector" tool, or multiple tools, to successfully complete the integration. Therefore, lower-budget and multi-channel organizations might not be best suited for GLS. On the other hand, any organization seeking to report on Google Data across the Google platform will find tremendous resources in GLS with respect to data analytics and performance reporting!

An Essential & Free Marketing Measurement Tool]: Google Looker Studio.

Overall Satisfaction with Looker