Item: Mailchimp
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I help small businesses set-up and use Mailchimp for their email marketing and automation.

Pros and Cons

Sending marketing related emails.
Offering other marketing featuring besides email such as social media, mailings, and landing pages.

Offering more design schemes for their email templates or simply more flexibility in design.
I would like to see a better CRM.

Return on Investment

Because of the low cost, it saves many of my clients a lot of money.
It also saves time since there is no programming required and the automation features.

Mailchimp is a solid platform that you can depend on. Also, it is very affordable, especially when compared to other tools such as HubSpot. Also, I can see that they are continually working to make the platform better and better. Lastly, we are able to do everything in-house (i.e., no programmers required).

Number of Contacts (List Size)

10,000 to 25,000

Using Mailchimp for B2C or B2B marketing

Both

Other Software Used

Microsoft Teams, Typeform, Squarespace

Likelihood to Recommend

Mailchimp is great for small businesses that need to manage all or most of their marketing in-house and don't have a large budget to do so. Mailchimp can serve to some extent as a single marketing tool or hub for many or most of their needs.

Mailchimp is an amazing marketing tool for small businesses

Overall Satisfaction with Mailchimp